With Thanksgiving over, we move into December, a month filled with celebration throughout the world. With the majority of the U.S. celebrating Christmas and Hanukkah, it is an easy time to gather simple and reusable content for social media and your website. Don’t fret if no one at your company celebrates any of these holidays, you still have the winter solstice and New Years Eve! Special holidays are an important thing to remember when gathering content. Make sure to represent all of the holidays your team and audience celebrate. Not only does this make the content more diverse and inclusive, but it can also give you more content.Read More
Smartphones have made amateur photography and videography higher quality and more popular than ever before. Luckily for marketers, that means that your clients, fans, and guests are more likely to share photos of your brand online. These photos and videos can capture authentic moments, tell unique stories about your brand, and provide social validation of your product or experience.
How do you capture this user-generated content to use on your own channels? How do you find it in the first place? Here are some tips for successfully finding and using user-generated content (UGC) on your own social channels:Read More