Have you tested Facebook’s Instant Experience ads yet? If they don’t sound familiar, you may know them better as Canvas ads. In Facebook's words, Canvas is “a full-screen ad experience built for bringing brands and products to life on mobile.” This type of ad allows advertisers to deliver fully immersive, interactive ads that are hosted completely on Facebook, eliminating the need for users to click out of the app to engage with content. A few months ago, Facebook renamed the format and added more features, making the format even more lucrative for advertisers.Read More
The perception of your company and industry as a whole is the primary driver of purchase behavior for consumers. Learn how to shape those perceptions and grow your business.Read More
Your business created a Facebook page months -- or even years ago -- and no one is actively managing it. Does that mean you’re "on social media?" Not really. The key to a social media presence is just that - being social. The Sandwich Board Approach to social media (where you create an account for everyone to see but do not use it) is worse than no presence at all. It gives the impression that your business does not understand marketing in 2018. A true social media presence is one that is consistently active and relevant. It is a continuous process of refinement to find, keep and engage your target audience.
Here are five pieces of advice for making the most of your social media presence:Read More