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How to Get More User-Generated Content for Social Media

Smartphones have made amateur photography and videography higher quality and more popular than ever before. Luckily for marketers, that means that your clients, fans, and guests are more likely to share photos of your brand online. These photos and videos can capture authentic moments, tell unique stories about your brand, and provide social validation of your product or experience.

How do you capture this user-generated content to use on your own channels? How do you find it in the first place? Here are some tips for successfully finding and using user-generated content (UGC) on your own social channels:  

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Cropping Correctly: Instagram's Vertical Aspect Ratio

When Instagram allowed for more posting options beyond the standard square, photographers rejoiced. If a photographer knows the environment in which their photograph will live, proper planning can be taken to ensure the picture fits well within that boundary; but, forcing photos to fit into certain areas for which they were not intended, can completely ruin the integrity of a photo. Yet, despite this new vertical aspect ratio, there are still some interesting limitations to Instagram’s non-square format. 

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