Posts tagged Photography
Give the Gift of Family History This Year

I had the good fortune of growing up in the foothills of the Cascade Mountains.  We had a forest for a backyard, surrounded by rivers, mountains, etc. It was perfect. Growing up in an extremely rural setting (in the pre-internet days) meant that a trip to the city (Seattle in this case) was quite exciting and eagerly anticipated.  One of my favorite parts about the trip was getting to see my Aunt Carolyn, who also became our tour guide and interpreter on these occasions. She introduced us to another world that left lasting impressions.

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December Cheer Can Lead to Great and Easy Content

With Thanksgiving over, we move into December, a month filled with celebration throughout the world. With the majority of the U.S. celebrating Christmas and Hanukkah, it is an easy time to gather simple and reusable content for social media and your website. Don’t fret if no one at your company celebrates any of these holidays, you still have the winter solstice and New Years Eve! Special holidays are an important thing to remember when gathering content. Make sure to represent all of the holidays your team and audience celebrate. Not only does this make the content more diverse and inclusive, but it can also give you more content.

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How to Get More User-Generated Content for Social Media

Smartphones have made amateur photography and videography higher quality and more popular than ever before. Luckily for marketers, that means that your clients, fans, and guests are more likely to share photos of your brand online. These photos and videos can capture authentic moments, tell unique stories about your brand, and provide social validation of your product or experience.

How do you capture this user-generated content to use on your own channels? How do you find it in the first place? Here are some tips for successfully finding and using user-generated content (UGC) on your own social channels:  

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Facebook Ads Revamped

Have you tested Facebook’s Instant Experience ads yet? If they don’t sound familiar, you may know them better as Canvas ads. In Facebook's words, Canvas is “a full-screen ad experience built for bringing brands and products to life on mobile.” This type of ad allows advertisers to deliver fully immersive, interactive ads that are hosted completely on Facebook, eliminating the need for users to click out of the app to engage with content. A few months ago, Facebook renamed the format and added more features, making the format even more lucrative for advertisers.

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