Posts tagged Photography
How to Get More User-Generated Content for Social Media

Smartphones have made amateur photography and videography higher quality and more popular than ever before. Luckily for marketers, that means that your clients, fans, and guests are more likely to share photos of your brand online. These photos and videos can capture authentic moments, tell unique stories about your brand, and provide social validation of your product or experience.

How do you capture this user-generated content to use on your own channels? How do you find it in the first place? Here are some tips for successfully finding and using user-generated content (UGC) on your own social channels:  

Read More
Give the Gift of Family History This Year

I had the good fortune of growing up in the foothills of the Cascade Mountains.  We had a forest for a backyard, surrounded by rivers, mountains, etc. It was perfect. Growing up in an extremely rural setting (in the pre-internet days) meant that a trip to the city (Seattle in this case) was quite exciting and eagerly anticipated.  One of my favorite parts about the trip was getting to see my Aunt Carolyn, who also became our tour guide and interpreter on these occasions. She introduced us to another world that left lasting impressions.

Read More