The perception of your company and industry as a whole is the primary driver of purchase behavior for consumers. Learn how to shape those perceptions and grow your business.
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It’s that time of the year again. A fun summer with lazy days and adventures has come to an end and the kids are back at school. For those of you with children, you know that this time of year usually means a crazy amount of shopping for school clothes, school supplies, new shoes, backpacks and for those with kids in an after-school sport or band there is the added expenses of an instrument, a choir outfit or sports gear. It’s the time of the year I dread. Not because of all the shopping, (confession: I find that fun), and not because the kids go back to school, because let’s face it: Two and a half months of 24/7 non-stop parenting…er…bonding is enough to drive any sane person crazy. No, what I absolutely hate the most are the mountains of paper that are brought home that first week of school. I spend tedious hours of filling out page after page and reading piles of paper filled with important information about this, that and the other.
However, after nine years of being a part of this show, I am happy to say that it has become much easier. Not because I am now a pro at the game, but because of social media and other very helpful apps. This year, for instance I did most of my back to school clothes shopping online. Well-placed retargeting ads from brands like Abercrombie and Fitch, Hollister, and Nike popped up with deals not to be missed while I was on Facebook connecting with my Facebook friends. Going onto their sites and selecting clothing items by a click of a finger made shopping for my kiddos a breeze.
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I recently read an article called "Think Again Before You Post Online Those Pics Of Your Kids" that made me think. It made me think A LOT about what I have been posting about my family and friends on social media. How many of you have posted a funny video of your kids that might be slightly embarrassing for them, but it is just too good not to share? I know I have. But what I have failed to do is to think about how many will view and share that particular video, and for how long it will be available for anyone and everyone to see. The carbon footprint, so to speak, that we leave behind of ourselves on social media is there for the public to view forever! That ‘fun’ video you posted of your kids will be on the internet for your kids’ friends to view forever, even when they are teenagers and most likely do not want anyone to see it.
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