Don't Sweat Pinning for Pinterest Over The Holidays

The holidays are just around the corner and many of us will be taking time off over the festive season. However, working in social media makes it hard to be completely off. With the help of a few social media scheduling tools and a little bit of planning, it’s feasible to have at least a few hours to put your feet up and sip mulled wine with the rest of your family.

Pinterest Boards

Planning ahead is key if you want that uninterrupted break. Make sure you have appropriate and timely boards with relevant content that reflects how your fan base takes in the season. 87% of Pinterest users make purchases because of the social media platform so make sure your URL links are up to date. Pinners use Pinterest to build dream boards for vacations, wardrobes, weddings, holidays, new houses and much, much more. It’s up to you to create images and boards they want to follow and pin back to their own boards, thus sharing with their own followers in the process. Images with a white or blank background and close-ups are great for products you want to stand out, but be sure to also use in-context and lifestyle images to show off your brand vision. This allows the consumer to get a feel for your product and to help them decide how to use it. As Pinterest is used for both inspiration and planning, you will optimize your reach by having a good mix of both.

Brit BishopDecember 18, 2018Holidays, Work Life, Social Media, Thin Pig MediaComment

Growing Your Fan Base on Facebook

Regardless if you find Facebook page likes to be a vanity metric or not, most businesses and brands strive to get as many followers as possible. Luckily there are some good ways to gain new followers and can be achieved with both small and large advertising budgets.

Featured FacebookAshley LandersDecember 11, 2018Facebook Advertising, Facebook, Advertising, Marketing, Social MediaComment

Top 5 Best Practices For Facebook Live

Video consumption continues to be a growing trend on social media with over 100 million hours of video watched on Facebook daily. It’s no surprise that Facebook Live has proven to be an extremely successful means of obtaining high audience engagement and brand expansion. Videos are easy to produce, cost effective, and require minimal equipment. By following these best practices, you’ll be able to produce a high quality and captivating Facebook Live video.

Amanda GuestDecember 4, 2018Facebook Video, FacebookComment

December Cheer Can Lead to Great and Easy Content

With Thanksgiving over, we move into December, a month filled with celebration throughout the world. With the majority of the U.S. celebrating Christmas and Hanukkah, it is an easy time to gather simple and reusable content for social media and your website. Don’t fret if no one at your company celebrates any of these holidays, you still have the winter solstice and New Years Eve! Special holidays are an important thing to remember when gathering content. Make sure to represent all of the holidays your team and audience celebrate. Not only does this make the content more diverse and inclusive, but it can also give you more content.

Guest UserNovember 27, 2018Social Media, Digital, Photography, Holidays, Content, CreativityComment

¿Cómo manejar las situaciones de crisis en redes sociales?

Mi experiencia como coordinadora de social media me ha llevado a la conclusión de que el buen manejo de crisis en las redes sociales es indispensable para el éxito de los negocios, ya que con estas herramientas del mundo moderno que son la base de comunicación de las empresas en el sector digital se complementan los demás esfuerzos que se realizan desde el área de marketing y de relaciones públicas. Es por eso que en este blog les quiero compartir algunos tips para darle un buen manejo a las situaciones de crisis que se presentan, es decir, los conflictos con los clientes principalmente.

En los últimos años el crecimiento de las redes sociales ha sido exponencial, es por eso que día a día vemos a un gran número de personas en su celular, tableta o computador buscando la simplicidad sobre la información y la comunicación. Las redes sociales se han convertido en una herramienta fundamental donde los usuarios buscan ser escuchados por las diferentes marcas ya sea para solicitar información, para hacer recomendaciones acerca de sus productos o bien para hacer reclamos. Esta es la razón por la cual las redes sociales juegan un papel tan importante para las empresas hoy en día, a tal punto que se han convertido en una nueva área de trabajo, la cual requiere la misma dedicación y esfuerzo que cualquier otra área de su organización.

En este artículo nos enfocaremos en darle un buen manejo a las situaciones de crisis las cuales pueden ser: Clientes descontentos, reclamos, salidas de tono, mal entendidos, y demás. De la gestión que usted haga de este tipo de situaciones dependerá el éxito o fracaso para salir librado del conflicto, o incluso para salir beneficiado.

Featured Social MediaCindy Mesa GomezNovember 20, 2018Social Media, Work Life, MarketingComment

The Blog

Pinterest Boards