Media buying is a big part of what we do at Thin Pig, but when we talk about it with friends and family, it is probably the service we provide that people know the least about. For the purposes of this discussion, we are defining “Media Buying” to be focused solely on “traditional media” (ie. TV, Radio, Print and Out of Home. So, what is media buying?
It works like this. A client will come to us and say they have a certain amount of money to spend on marketing their product/service next year. It is our job to research all the possible avenues for them to promote their business, and determine which platforms offer them the best exposure to their targeted demographic for the amount they have to spend.
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Mi experiencia como coordinadora de social media me ha llevado a la conclusión de que el buen manejo de crisis en las redes sociales es indispensable para el éxito de los negocios, ya que con estas herramientas del mundo moderno que son la base de comunicación de las empresas en el sector digital se complementan los demás esfuerzos que se realizan desde el área de marketing y de relaciones públicas. Es por eso que en este blog les quiero compartir algunos tips para darle un buen manejo a las situaciones de crisis que se presentan, es decir, los conflictos con los clientes principalmente.
En los últimos años el crecimiento de las redes sociales ha sido exponencial, es por eso que día a día vemos a un gran número de personas en su celular, tableta o computador buscando la simplicidad sobre la información y la comunicación. Las redes sociales se han convertido en una herramienta fundamental donde los usuarios buscan ser escuchados por las diferentes marcas ya sea para solicitar información, para hacer recomendaciones acerca de sus productos o bien para hacer reclamos. Esta es la razón por la cual las redes sociales juegan un papel tan importante para las empresas hoy en día, a tal punto que se han convertido en una nueva área de trabajo, la cual requiere la misma dedicación y esfuerzo que cualquier otra área de su organización.
En este artículo nos enfocaremos en darle un buen manejo a las situaciones de crisis las cuales pueden ser: Clientes descontentos, reclamos, salidas de tono, mal entendidos, y demás. De la gestión que usted haga de este tipo de situaciones dependerá el éxito o fracaso para salir librado del conflicto, o incluso para salir beneficiado.
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Your business created a Facebook page months -- or even years ago -- and no one is actively managing it. Does that mean you’re "on social media?" Not really. The key to a social media presence is just that - being social. The Sandwich Board Approach to social media (where you create an account for everyone to see but do not use it) is worse than no presence at all. It gives the impression that your business does not understand marketing in 2018. A true social media presence is one that is consistently active and relevant. It is a continuous process of refinement to find, keep and engage your target audience.
Here are five pieces of advice for making the most of your social media presence:
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The growth of social media has been an integral part of our society over the past 10+ years. From keeping up with friends and family; to getting a new job; to finding new clients, people across the globe have found one reason or another to be on a social network. Recently, people in the lines of Hurricane Harvey and Hurricane Irma used social media as a way to seek help during the storms.
With limited cellphone service and electricity out for thousands of people, social media came as a form of rescue by providing real-time updates on storm tracks, and a place for people to state where they were located so emergency crews could provide help.
One of the best examples of social media coming to the rescue was when a photo of residents at an assisted-living facility were shown sitting in waist high water due to floods went viral. According to USA Today, Twitter user Tim McIntosh tweeted the photo from Tampa, FL just before 9am Eastern along with a cry for help. His mother-in-law actually owned the facility in Dickinson, Texas, just outside of Houston. Thankfully, the tweet was retweeted almost 3,000 times and the residents were rescued a little after 12 pm.
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