Don't Sweat Pinning for Pinterest Over The Holidays
The holidays are just around the corner and many of us will be taking time off over the festive season. However, working in social media makes it hard to be completely off. With the help of a few social media scheduling tools and a little bit of planning, it’s feasible to have at least a few hours to put your feet up and sip mulled wine with the rest of your family.
Planning ahead is key if you want that uninterrupted break. Make sure you have appropriate and timely boards with relevant content that reflects how your fan base takes in the season. 87% of Pinterest users make purchases because of the social media platform so make sure your URL links are up to date. Pinners use Pinterest to build dream boards for vacations, wardrobes, weddings, holidays, new houses and much, much more. It’s up to you to create images and boards they want to follow and pin back to their own boards, thus sharing with their own followers in the process. Images with a white or blank background and close-ups are great for products you want to stand out, but be sure to also use in-context and lifestyle images to show off your brand vision. This allows the consumer to get a feel for your product and to help them decide how to use it. As Pinterest is used for both inspiration and planning, you will optimize your reach by having a good mix of both.
Once you have your pins ready and you have created your boards, it’s time to schedule. Tailwind , Viraltag, Hootsuite, and Buffer are all great scheduling tools. Tailwind is my favorite for its many features, extreme ease of use, and advanced pin analytics. Don’t forget to optimize the prime Pinterest times and days of the week for optimal reach. If you use Tailwind, you have the added option to link to your Instagram account, which allows you to pin your Instagram posts directly into your Pinterest account for extra holiday exposure.
Ready Set Go
You are now all set up and on your way to a hassle-free holiday break, Pinterest wise at least. And while we can’t help you with perfecting your eggnog, if you would rather skip Pinterest planning and scheduling all together feel free to give us a call at Thin Pig Media.