Prepare For Instagram Marketing To Become Pay-To-Play

Thin Pig Note:  One of our favorite things to do is to spend time collaborating or just shooting the breeze with like-minded folks.  One of our favorites that we have had the good fortune to do both with is Brooke Sellas, of B Squared Media. Brooke is our guest blogger this week!

“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down. And many marketers are starting to take notice. First up, here are the reasons you should formulate a plan to pay-to-play on Instagram.

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Facebook Ads Revamped

Have you tested Facebook’s Instant Experience ads yet? If they don’t sound familiar, you may know them better as Canvas ads. In Facebook's words, Canvas is “a full-screen ad experience built for bringing brands and products to life on mobile.” This type of ad allows advertisers to deliver fully immersive, interactive ads that are hosted completely on Facebook, eliminating the need for users to click out of the app to engage with content. A few months ago, Facebook renamed the format and added more features, making the format even more lucrative for advertisers.

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Ol’ Crimson is Coming Home

After 15 years and 216 appearances on ESPN’s College Gameday, Ol’ Crimson is Coming Home. This, most likely, does not mean anything to most of you. However, as a lifetime Washington State Cougar fan and Alumni, this is a day to celebrate.

Typically, on our blog we discuss the newest trends and best practices in Social Media, Video Production, Graphic Design, etc. However, since I’ve got the reins this week, I’m going rogue. Mostly because I haven’t been able to think about anything else since ESPN announced last week that it was bringing College Gameday to Pullman, WA. Let me give you some history of why this is such a big deal and bring you all up to speed.

Washington State University (WSU) is located in Pullman, WA. A small farming town with 33,000 full time residents and less than 20,000 students, 75 miles south of Spokane, WA, which is the only city within a four-hour drive that you might have actually heard of. WSU’s football team has seen success over the years, but is widely considered as a PAC 12 Conference underdog. Competing against schools like USC, Stanford, Oregon, and Washington, who have major cities and money to back their recruiting efforts. Being the underdog has never hampered the unwavering passion of the Cougar fan base though, which has been visible every Saturday during the college football season over the last 15 years.

In October 2003, Cougar alum Tom Pounds (class of ’81), drove from Albuquerque to Austin for the Kansas State vs. Texas game with a home-made WSU flag to wave in the background on the set of College Gameday. What he didn’t know is that this would start one of the best traditions in college football. Since then, Ol’Crimson, the crimson red flag with white logo, has made it to the next 215 Gamedays and traveled to 72 cities, in 34 states, which included 70 different college campuses. For the majority of this streak (2005 – 2014), WSU was 36-85 and owned the worst winning percentage among all Power 5 programs. However, the streak continued thanks to the die hard Cougar fans across the country who volunteered to wave the flag each Saturday.

As the tradition gained steam over the years, people began to take notice. Including the crew of ESPN College Gameday, who regularly talk about Ol’ Crimson on their program. However, the Gameday buses never made their way to Pullman. That is until now! Nearly 15 years to the day since the tradition started, WSU will host College Gameday and Ol’ Crimson will get to come home.

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Coolest Halloween Costume Ideas for 2018

It’s my favorite time of year. The leaves are changing; the air is getting crisp. Holiday season is almost upon us, and to me, it all starts with Halloween. This is the most fun time of year, where kids and adults can exercise their imaginations and create a costume for one day of fun. For some, planning a Halloween costume can take months. For others, it’s whatever they have on-hand. Either way, dressing up for one day a year can be a fun way to express yourself and change up the day-to-day grind. In case you’re hitting a mental roadblock with costume planning, here are a few ideas for Halloween 2018:

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