BeReal is taking Generation Z by storm, eschewing posing for banality and introspection. With its steadily climbing 21.6 million active worldwide users is is vastly becoming the number one downloaded app on apple. Learn how brands best can ride the wave.
Read MoreAs Google prepares to retire Universal Analytics next year, marketers should familiarize themselves with the nuances of Google Analytics 4’s event-based data tracking model. The main reason for this transition? Universal Analytics is simply becoming obsolete - users are no longer active online on one device for one session at a time, and third-party cookies are being phased out. By offering a solution to measure event-based data while
protecting user privacy, Google Analytics 4 is able to track user activity with more precision and
accuracy.
Read More
