Universal Analytics vs. Google Analytics 4: What’s the Difference?

As Google prepares to retire Universal Analytics next year, marketers should familiarize themselves with the nuances of Google Analytics 4’s event-based data tracking model. The main reason for this transition? Universal Analytics is simply becoming obsolete - users are no longer active online on one device for one session at a time, and third-party cookies are being phased out. By offering a solution to measure event-based data while

protecting user privacy, Google Analytics 4 is able to track user activity with more precision and

accuracy.

Emily SteitzerAugust 2, 2022Comment

Spring Cleaning for Social Media

As the end of Q1 is approaching, it is good practice to evaluate how your social media marketing strategy has performed this year so far to ensure you are on track to meet your goals. Today on the blog, we will highlight the key performance indicators to look for while reviewing your social media strategy and tips to help you refine your social content plan for the upcoming quarter.

Emily SteitzerMarch 29, 2022Social Media, Marketing, AnalyticsComment