The world of design technology is constantly changing. Our tools are getting smarter and more responsive, the programs are more advanced and detailed than ever before, and there is one company that continues to sit at the forefront of it all: Adobe.
Adobe has found a way to continually develop its technologies to stay one step ahead of the creative community that uses them, which is no small feat. So, as an individual or company what’s the best way to keep up with this ever-changing technology? The basic answer is training, but the better answer is MAX.
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The growth of social media has been an integral part of our society over the past 10+ years. From keeping up with friends and family; to getting a new job; to finding new clients, people across the globe have found one reason or another to be on a social network. Recently, people in the lines of Hurricane Harvey and Hurricane Irma used social media as a way to seek help during the storms.
With limited cellphone service and electricity out for thousands of people, social media came as a form of rescue by providing real-time updates on storm tracks, and a place for people to state where they were located so emergency crews could provide help.
One of the best examples of social media coming to the rescue was when a photo of residents at an assisted-living facility were shown sitting in waist high water due to floods went viral. According to USA Today, Twitter user Tim McIntosh tweeted the photo from Tampa, FL just before 9am Eastern along with a cry for help. His mother-in-law actually owned the facility in Dickinson, Texas, just outside of Houston. Thankfully, the tweet was retweeted almost 3,000 times and the residents were rescued a little after 12 pm.
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