It’s my favorite time of year. The leaves are changing; the air is getting crisp. Holiday season is almost upon us, and to me, it all starts with Halloween. This is the most fun time of year, where kids and adults can exercise their imaginations and create a costume for one day of fun. For some, planning a Halloween costume can take months. For others, it’s whatever they have on-hand. Either way, dressing up for one day a year can be a fun way to express yourself and change up the day-to-day grind. In case you’re hitting a mental roadblock with costume planning, here are a few ideas for Halloween 2018:
Read MoreYour business created a Facebook page months -- or even years ago -- and no one is actively managing it. Does that mean you’re "on social media?" Not really. The key to a social media presence is just that - being social. The Sandwich Board Approach to social media (where you create an account for everyone to see but do not use it) is worse than no presence at all. It gives the impression that your business does not understand marketing in 2018. A true social media presence is one that is consistently active and relevant. It is a continuous process of refinement to find, keep and engage your target audience.
Here are five pieces of advice for making the most of your social media presence:
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