A Holiday Win-Win-Win!

As the holidays come into full swing, it becomes increasingly important to find the best possible ways to get your brand booming on the social media market. In our experience, "giveaways" tend to have much success in reaching and engaging a targeted audience while providing meaningful feedback for the brand -- resulting in a "win-win-win" scenario for the fans, the brand, and the social media manager. 

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Cropping Correctly: Instagram's Vertical Aspect Ratio

When Instagram allowed for more posting options beyond the standard square, photographers rejoiced. If a photographer knows the environment in which their photograph will live, proper planning can be taken to ensure the picture fits well within that boundary; but, forcing photos to fit into certain areas for which they were not intended, can completely ruin the integrity of a photo. Yet, despite this new vertical aspect ratio, there are still some interesting limitations to Instagram’s non-square format. 

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