Media buying is a big part of what we do at Thin Pig, but when we talk about it with friends and family, it is probably the service we provide that people know the least about. For the purposes of this discussion, we are defining “Media Buying” to be focused solely on “traditional media” (ie. TV, Radio, Print and Out of Home. So, what is media buying?
It works like this. A client will come to us and say they have a certain amount of money to spend on marketing their product/service next year. It is our job to research all the possible avenues for them to promote their business, and determine which platforms offer them the best exposure to their targeted demographic for the amount they have to spend.
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With Thanksgiving over, we move into December, a month filled with celebration throughout the world. With the majority of the U.S. celebrating Christmas and Hanukkah, it is an easy time to gather simple and reusable content for social media and your website. Don’t fret if no one at your company celebrates any of these holidays, you still have the winter solstice and New Years Eve! Special holidays are an important thing to remember when gathering content. Make sure to represent all of the holidays your team and audience celebrate. Not only does this make the content more diverse and inclusive, but it can also give you more content.
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Thin Pig Note: One of our favorite things to do is to spend time collaborating or just shooting the breeze with like-minded folks. One of our favorites that we have had the good fortune to do both with is Brooke Sellas, of B Squared Media. Brooke is our guest blogger this week!
“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down. And many marketers are starting to take notice. First up, here are the reasons you should formulate a plan to pay-to-play on Instagram.
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Have you tested Facebook’s Instant Experience ads yet? If they don’t sound familiar, you may know them better as Canvas ads. In Facebook's words, Canvas is “a full-screen ad experience built for bringing brands and products to life on mobile.” This type of ad allows advertisers to deliver fully immersive, interactive ads that are hosted completely on Facebook, eliminating the need for users to click out of the app to engage with content. A few months ago, Facebook renamed the format and added more features, making the format even more lucrative for advertisers.
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