Posts by Sarah Ng
Facebook Ads Revamped

Have you tested Facebook’s Instant Experience ads yet? If they don’t sound familiar, you may know them better as Canvas ads. In Facebook's words, Canvas is “a full-screen ad experience built for bringing brands and products to life on mobile.” This type of ad allows advertisers to deliver fully immersive, interactive ads that are hosted completely on Facebook, eliminating the need for users to click out of the app to engage with content. A few months ago, Facebook renamed the format and added more features, making the format even more lucrative for advertisers.

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IGTV: The Next Gen Video

Lately it feels like every time I update the apps on my phone, I’m bombarded with something new. It feels like as soon as I get used to one update, the developers are rolling out another. While I’m all in favor of progress and innovation, it can get pretty overwhelming when one of the most-used apps of all time hits us with something totally different. I recently opened Instagram to see a new orange icon in the upper right-hand corner of the app. Surprise - another new thing!

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