When Instagram allowed for more posting options beyond the standard square, photographers rejoiced. If a photographer knows the environment in which their photograph will live, proper planning can be taken to ensure the picture fits well within that boundary; but, forcing photos to fit into certain areas for which they were not intended, can completely ruin the integrity of a photo. Yet, despite this new vertical aspect ratio, there are still some interesting limitations to Instagram’s non-square format.
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Consider this your "cheat sheet" for awesome Facebook posts...Combine one part brand marketing with one part strategy, then sprinkle in these tips & tricks for success!
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The Dark Social phenomenon is not as scary as it sounds, but it does make current website traffic reporting methods unreliable.
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There's an audience for every story. People crave a connection and that's where experiential excitement comes into play on social media platforms. Match your brand voice with an authentic story to earn engaged fans.
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Make a New Year's resolution to get your social media marketing plan in order. Platforms like Facebook and Twitter need constant attention. Kim shows where to focus your efforts to get the most out of your social media presence.
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