Give the Gift of Family History This Year

I had the good fortune of growing up in the foothills of the Cascade Mountains. We had a forest for a backyard, surrounded by rivers, mountains, etc. It was perfect. Growing up in an extremely rural setting (in the pre-internet days) meant that a trip to the city (Seattle in this case) was quite exciting and eagerly anticipated. One of my favorite parts about the trip was getting to see my Aunt Carolyn, who also became our tour guide and interpreter on these occasions. She introduced us to another world that left lasting impressions.

Andy BishopDecember 26, 2018Holidays, Photography, CultureComment

Don't Sweat Pinning for Pinterest Over The Holidays

The holidays are just around the corner and many of us will be taking time off over the festive season. However, working in social media makes it hard to be completely off. With the help of a few social media scheduling tools and a little bit of planning, it’s feasible to have at least a few hours to put your feet up and sip mulled wine with the rest of your family.

Pinterest Boards

Planning ahead is key if you want that uninterrupted break. Make sure you have appropriate and timely boards with relevant content that reflects how your fan base takes in the season. 87% of Pinterest users make purchases because of the social media platform so make sure your URL links are up to date. Pinners use Pinterest to build dream boards for vacations, wardrobes, weddings, holidays, new houses and much, much more. It’s up to you to create images and boards they want to follow and pin back to their own boards, thus sharing with their own followers in the process. Images with a white or blank background and close-ups are great for products you want to stand out, but be sure to also use in-context and lifestyle images to show off your brand vision. This allows the consumer to get a feel for your product and to help them decide how to use it. As Pinterest is used for both inspiration and planning, you will optimize your reach by having a good mix of both.

Brit BishopDecember 18, 2018Holidays, Work Life, Social Media, Thin Pig MediaComment

Growing Your Fan Base on Facebook

Regardless if you find Facebook page likes to be a vanity metric or not, most businesses and brands strive to get as many followers as possible. Luckily there are some good ways to gain new followers and can be achieved with both small and large advertising budgets.

Featured FacebookAshley LandersDecember 11, 2018Facebook Advertising, Facebook, Advertising, Marketing, Social MediaComment

Top 5 Best Practices For Facebook Live

Video consumption continues to be a growing trend on social media with over 100 million hours of video watched on Facebook daily. It’s no surprise that Facebook Live has proven to be an extremely successful means of obtaining high audience engagement and brand expansion. Videos are easy to produce, cost effective, and require minimal equipment. By following these best practices, you’ll be able to produce a high quality and captivating Facebook Live video.

Amanda GuestDecember 4, 2018Facebook Video, FacebookComment

December Cheer Can Lead to Great and Easy Content

With Thanksgiving over, we move into December, a month filled with celebration throughout the world. With the majority of the U.S. celebrating Christmas and Hanukkah, it is an easy time to gather simple and reusable content for social media and your website. Don’t fret if no one at your company celebrates any of these holidays, you still have the winter solstice and New Years Eve! Special holidays are an important thing to remember when gathering content. Make sure to represent all of the holidays your team and audience celebrate. Not only does this make the content more diverse and inclusive, but it can also give you more content.

Guest UserNovember 27, 2018Social Media, Digital, Photography, Holidays, Content, CreativityComment

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Pinterest Boards