When Instagram allowed for more posting options beyond the standard square, photographers rejoiced. If a photographer knows the environment in which their photograph will live, proper planning can be taken to ensure the picture fits well within that boundary; but, forcing photos to fit into certain areas for which they were not intended, can completely ruin the integrity of a photo. Yet, despite this new vertical aspect ratio, there are still some interesting limitations to Instagram’s non-square format.
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Create more memorable branded content with these simple techniques borrowed from the field of psychology.
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