A Guide to Creating the Perfect Facebook Post

In today’s world, it’s safe to say nearly everyone you know is active on at least one social media platform. With nearly 2 billion people reported on Facebook alone, publishing a post should be a no-brainer (hey, if your 70-year-old grandma can figure it out you should be able to, right?) In reality, putting up a great post may require a little more TLC than you think. Here are a few best practices for creating your Facebook posts to ensure you’re getting the best organic performance possible!

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Amanda GuestComment
5 Steps To A Robust Social Media Presence

Your business created a Facebook page months -- or even years ago -- and no one is actively managing it. Does that mean you’re "on social media?" Not really. The key to a social media presence is just that - being social. The Sandwich Board Approach to social media (where you create an account for everyone to see but do not use it) is worse than no presence at all. It gives the impression that your business does not understand marketing in 2018. A true social media presence is one that is consistently active and relevant. It is a continuous process of refinement to find, keep and engage your target audience.

Here are five pieces of advice for making the most of your social media presence:

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