Hyperlapse As Brand Marketing Tool
Even though it launched a mere 5 weeks ago, many innovative brands are already leveraging Instagram’s standalone Hyperlapse app, which makes short, time-lapse videos to create fascinating, interesting and highly-engaging content for their fans. Instagram’s Hyperlapse helps users turn shaky videos and turn them into buttery smooth time-lapse videos. Check out this quick introduction video from Instagram:
Now that you understand what Hyperlapse is, lets look at a few different ways that creative brands are using it to craft fun content for their fans and potential consumers.
Product Walk Throughs
For some brands, the product sells itself and the best way to market the product is by providing potential consumers a visual show-and-tell of the product. Hyperlapse allows brands big and small the ability to showcase products that might otherwise require a lengthy video.
Mega-brand Mercedes Benz was one of the first brands to utilize Hyperlapse by creating a walk-around video of their new model, CLA250.
Presenting the CLA250 #4MATIC with Sport Package Plus in #Hyperlapse. #mercedes #benz #CLA250 #instacar #carsofinstagram #germancars #luxury
Hyperlapse can be a powerful tool for hospitality brands such as resorts and hotels who understand that potential consumers want to experience and see the property before booking but would love a more interactive, visual experience than a static a photo album. Hyperlapse allows properties to create quick property walk-through videos without asking today's short-attentian span fans to watch a 3 minute video.
The Trump International Beach Resort in Miami understands that their prime location with breath-taking ocean views and luxurious grounds provides the perfect marketing material, created a simple property walkthrough video that perfectly represents the resort.
We're testing out #Hyperlapse today! ðŸ’¨ðŸŒ´ What do you think about the new app?
Office Tours & Meet The Team
Have some pretty awesome Google-esque offices or a super cool, fun team? Some brands are using Hyperlapse to shoot fun office walk-throughs or introduction of their team. These types of videos both help brands communicate to their customers and partners that they are normal people too, who like to have some fun. Sometimes it is just fun to show off too!
One of the best office tours was created by Burton Snowboards. Hard not to be jealous when you see their headquarters via a skarteboard tour.
Lunch time skate sessions at HQ. #hyperlapse #burtonlunchsessions #burtonbowl @alexander_adrian
Cosmopolitan Magazine created a lighning fast Hyperlapse video showing their office space and stopping to meet a few of their team memebers.
And now: the brand new Cosmopolitan.com office in 11 seconds! ðŸ˜» #hyperlapse
CP+B, a leading advertising firm in Miami, used Hyperlape to create a fun office walkthrough to show not only their digs but also their team hard at work.
10 second tour of #CPBLA. #hyperlapse
The Ellen Show used Hyperlapse to connect with fans by providing a behind the scenes look at the WB lot in Burbank, California where the show is shot.
Soon, some very exciting people will be walking through this door and onto my stage. #Hyperlapse
For some brands, Hyperlapse has become a new way to portray to their fans the end user experience.
Taco Bell used Hyperlapse to emphasize the FAST in fast food, showing a car satisying their craving in under 15 seconds (wish it really was that fast!).
Taco Bell run. #Hyperlapse
What's in store for you at the National Aquarium? Let Hyperlapse show you!
Blacktip Reef via #Hyperlapse!
What is more Disneyland than the world-famous spinning teacups?
Out for a spin at #MadTeaParty! #teacups #hyperlapse #Disneyland
Some brands don't need to tell you the benefits of their product, but rather visually show you the lifestyles of the people who call themselves fans.
Milkbone dog treats created an adorable video of a dog enjoying a sunny day with a very rewarding end.
There's no better day to chase a ball and have a treat than National Dog Day!
And what says relaxation more than a cooler of Bud Light at the park?
Those went fast. #HyperLapse
Entertainment for Entertainment's Sake
Sometimes you don't need to have a clear objective for Hyperlapse, they can just be fun. And these examples show just that.
Trying out #hyperlapse from @Instagram with @jimmyfallon - so fun!!
Don't let life pass you by, get Naked. #Hyperlapse