Big Game, Big Price Tag

With over 111 million viewers, the Super Bowl has become the mecca for high price advertising. Everyone from Anheuser-Busch to Xerox try their chances at capturing a piece of the audience. But at what cost?

According to AdAge the average cost for a 30 second spot during the Super Bowl has risen from $3.5 million in 2012 to $5 million in 2017.  That’s $166,666.67 per second of advertising! So why would advertisers pay so much with the main focus of the day being on football? Well, because there isn’t much football being played.  

In a review of the 2015 Super Bowl, MarketWatch found that there were just 12:06 minutes of actual gameplay. So what’s happening the rest of the time? Along with a mix of players standing around, replays, Lady Gaga jumping from the roof, and crowd shots, the majority of the broadcast is filled with commercials. Over 100 minutes worth to be exact. This must be why so many people watch just for the commercials.

It seems like every year, no matter how great the game, the office chatter on Monday is about the commercials. 

Drop us a line and let us know what your favorite Super Bowl commercials are.