Don't dismiss Snapchat as a social media platform for youngsters! The over age 25 demographic is growing rapidly. See how your business can dip a virtual toe into these digital waters.
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It's hard not to miss the new Instagram Stories tool. It is front and center as soon as you open the Instagram app. Sarah shows us how to use it and why it's a great new tool for brand marketing.
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Do hashtags help or hurt social media marketing efforts? Monica shares examples of success and also big failures. Learn how to better incorporate hashtags into your brand marketing strategy.
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Don't fall into the trap of optimizing your marketing for "average" people that don't exist. Dive deeper into actual website traffic to understand your customers' true wants and needs.
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