Google Ads is a powerhouse in the digital advertising industry, and its constant evolution to best serve clients and consumers has driven the development of advanced targeting methods to effectively reach the right audiences. As advertisers in the digital world, we have come to rely on demographic data to influence our audience segmentation. However, consumers are growing increasingly concerned with data privacy and discriminatory advertising as technology advances and more specifically, personal information can be tracked online. So - what does increased data privacy really mean, and how can advertisers get their messages to the right audiences without violating these new policies?
