The Adobe Max Experience
It’s been almost two months since my trip to Las Vegas for Adobe Max. Now that I’ve had some time to reflect I wanted to share some highlights with you.
First of all, Adobe Max is huge -- much bigger than I had expected with over 12,000 people in attendance, all of whom are designers, photographers, programmers, or crafters of some sort. There is an awesome creative vibe everywhere you look. I’m not kidding; even the directional signage was amazing. Just stepping foot into the Adobe space made my mind start spinning and thinking of new ways to make my designs better.
The presenters were top notch! All of them were engaging, informational and most importantly,
welcoming to any questions I asked. In a setting like this, where there are so many people in each
session you attend, it can be intimidating to interact and get the most out of the experience. They
did a great job of making you feel welcome and open to interacting. Be ready to receive an
overload of information, tricks, tips and stories.
My favorite session was “Stuff That Has Nothing to Do with Graphic Design” with Aaron Draplin, from DDC.
‘SNEAKS’ has me dreaming of the future! If you are not aware of what Adobe Sneaks is about, it's the time where a select few Adobe Developers present the new technology they are working on. These include everything from photo editing, 3D drawing, painting, and more. Here are a few of my favorites:
There were also some new products and tools that were launched at this year's Max. A few of my favorites include:
Puppet Warp
The Puppet Warp tool allows you to add, move, or rotate images to transform your vector artwork.
Although this is extremely fun and can often lead to a ton of time just playing around, it does serve a big purpose. Numerous times I’ve created vector images or characters that need tweaks or changes. The Puppet Warp tool allows me to manipulate these vectors quickly and easily without having to completely recreate the artwork or mess with individual points.
Adobe Dimension
According to Adobe, Dimension “makes it easy for graphic designers to create high-quality, photorealistic 3D images”. In other words it allows us, as designers, to place the logos or designs we create onto 3D products (from the Adobe Stock library), and place them into 2D images to show our clients what a final product would look like in real life. Saving a tremendous amount of design time when trying to create a realistic proof.
*The image above took me less than 15 minutes to create. This is a low resolution rendering to show you a small example of what Dimension can do.
All in all, Max was an amazing experience and I’m already looking forward to next year!
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