Navigating Untappd - The App that Dominates the Beer World
Marketing for craft breweries has never been more important than it is today. Digital advertising, social media marketing, a killer website may all come to mind, but Untappd is another crucial piece of the marketing puzzle any brewery needs to use in this day and age. Wondering why? Visit any beer retailer or bar with a craft beer selection and you’ll see how competitive the space is. It seems as if every week a new brewery is opening its doors and selling their version of an IPA or wheat beer. How does a brewery stand out? With a strong digital presence and brand awareness. Untappd is an important part because it’s the number one app used in the craft beer community.
What is Untappd?
Untapped is an app users use to locate specific beers, check-in the beers they’ve consumed at a restaurant, bar, etc. or read about a specific brewery or beer. Users collect unique badges made by the Untappd app for their different check-ins making it a fun app for the community to use.
Why is it important for a brewery to have a presence on Untappd?
To give information to the craft beer community about their beers and to populate on a map as a drinking location by local app users. Breweries can list their beer lineup on the app and create individual profiles containing information such as IBU, ABV, a detailed beer description, whether it’s available in bottle or can, etc. This allows beer heads to read about the different beers and learn a bit about them when making a selection at a bar or store. Breweries also populate on a map when users are looking for a drinking location.
How does a brewery get started?
Create a paid or unpaid account at www.untappd.com.
My brewery has an account. How do I create a beer profile?
This step is super easy! Just make sure you have your beer details and a small JPEG or PNG file of the beer logo then do the following:
Click on your brewery logo in the top right corner of the page
Select “Beer Management”
Select “Add Beer”
Fill out the provided blanks
Once this is complete, go to “Beer Management” again
Find the beer you added and click “Edit”
Here you can add additional information and upload a photo for the beer
Can a brewery engage with their fan base through Untappd?
Yes! When app users check-in, they can leave feedback. Breweries can cheer the interactions or comment back. This helps communicate with their fan base.
Do you have an Untappd profile but need help keeping it up-to-date or does your brewery need assistance with digital advertising? Contact us at Thin Pig Media today. We’d love to assist!