How to leverage Your Brand on Threads

It has been a while since a new app had quite the excitement of the Threads launch a few weeks ago. Whether it was the uncertainty of the direction of Twitter, or the ease of creating a new account directly from Instagram, the app gained 100 million new followers within the first five days of its launch, making it the fastest growing app in history. Although the platform has since seen a significant drop in user engagement, it is slowly gaining momentum and there has never been a better time than now to establish your presence. 

Capitalize on the freshness of the app to develop a strong brand presence and loyal audience. Since the app can be downloaded to automatically follow all your Instagram friends, you already have a following and can engage new Instagram followers rather than creating a brand new profile. However, it is important to be present. Get into a rhythm of spending 20 minutes a day connecting and responding to posts you enjoy and appreciate. This in return will get people to engage with what you post. Additionally, some people who don’t follow you, will add you on instagram as well. 

Define a Strategy

It’s important that you define a strategy on how you will approach Threads in order to achieve steady success. Are you replacing Twitter? Are you trying to reach a different audience than Instagram? Define your niche and be sure your content is well thought out. Be consistent with your messaging and make sure it provides added value and insights to existing threads. And lastly engage with your audience. You can also use Instagram stories and reels to link back to your Thread account, and encourage existing followers to join you there. 

Share Expertise

Everyone's an expert at something, and Threads is a great place for you to share your voice. Don’t worry about writing lengthy articles to get your message across; the app is more focused on sparking and developing conversations. Instead regularly post insightful knowledge, tips, and thought provoking ideas that relate to your expertise. 

Engage with the Thread Community

Since Threads allows for direct interactions with your followers, you can build a meaningful connection that will not only enhance your brand, but also grow a loyal and engaged community. To do so, it is essential that you engage with your audience regularly. Respond to comments, acknowledge feedback and answer questions.

Let Your Personality Shine Through

Branding is not just about your products or service, it is also about letting your personality shine through. Humanize your brand. Give your audience a glimpse of the ‘behind the scene’ or talk about projects you are particularly excited about. This will help your audience connect with your brand on a more personal level. 

Collaborate and network

Threads allows you to collaborate with other professionals and influencers in your field. By collaborating with other users you can tap into their follower base and gain exposure that further strengthens your personal brand. 

Experiment

Lastly, Experiment! Threads is a new platform, so it’s essential that you test and learn. Use this time while everyone is new to the platform to learn what works best for your brand. Remember the path to success often involves taking risks and embracing new opportunities. Happy threading!