Getting Back to the Basics

I was recently asked, "What is Social Media Marketing? How do I get started?"

Social Media can be a scary term for many business owners, but it doesn’t need to be. At its core, the term refers to something business owners have been doing forever – building relationships to expand their client base. With all the sophisticated advice out there, these days everyone is a social media ‘expert.’

The truth is, there really is no one-size-fits-all social media strategy. It’s about time to stop this hype and get back to basics!

The 101

  • Know Yourself. Know your strengths, weaknesses, and what differentiates you from your competitors. Create a tone that is true to your brand identity. People want to know what you’re all about.
  • Give the People What They Want. Consumers turn to your brand for a reason. Always keep your audience in mind. Deliver what your audience wants from your content, whether they’re looking to get informed about your business, use your services, or are just seeking a quick bit of entertainment.
  • Be Open to Change. Social media is ever changing. What’s new tomorrow may be different from what you’re comfortable with today, but it might also be more effective. Updates are constantly being introduced to each social media platform and that means you can learn something new almost every day! Attend free seminars, read books, speak to your colleagues – after all, knowledge is power.
  • Show Your Fun Side. A sense of humor works better than a formal and conventional approach. What’s the last thing you clicked on or remember reading online? Whatever it was, I’m sure it was funny or original… that’s what works.
  • Keep it SIMPLE, Friends!

Social media has come a long way in the last 10 or so years, however, it is important not to lose sight of the basics. A clear understanding of the basic concepts of social media should always be kept in mind. Social media benefits people on a universal level. Part of its tremendous appeal is the fact that a person can establish a relationship with anyone they want, in any place around the world.

Bottom line, people want to feel appreciated, educated, and inspired. So get out there and start connecting!