Fantasy Social Media: A new spin on a digital classic

The College Football season has already begun and the NFL starts this Thursday, but there’s one football league that over 19 million red-blooded, Americans participate in every Sunday. Fantasy Football!

For those unfamiliar with the premise and structure of Fantasy Football, defines fantasy football as, “You select from a list of the best players in the NFL and they compete on a weekly basis for your team. Their on-field performance drives your fantasy point total and overall success.” Some users play with their friends, some join open leagues with strangers on ESPN online or Yahoo. While some play for pride, others gamble hundreds (and sometimes thousands) of dollars on the outcome of the league. There are leagues where you select different players every day, and leagues where you hold several players for next year.

The fantasy sports have expanded from originally baseball, to football and minor and special events like the Olympics, the Kentucky Derby, and auto racing. In recent years, the model has moved to non-related industries such as the film industry, celebrity gossip, and even the presidential election. So why not Fantasy Social Media?

The Outline

I’m proposing the creation of Fantasy Social Media… because why not? The basic premise will be similar to that of Fantasy Football, however, users will draft brands and personalities. Performance will be based off  yearly, numerical improvements and outstanding results. For instance, if Vin Diesel jumps from 95 million Facebook fans to 110m (an increase of 16%), his owner will receive 160 points. Or if Katy Perry gains 25 million RTs during 2015, the singer earns 50 points from Twitter.

Due to a potentially uneven schedule, Fantasy Social Media will be run as a rotisserie league, or not head-to-head matchups. This style of scoring will allow point accumulation across the full calendar year and balance everyone’s rosters.

The Roster

Every team will draft the following (with examples)

  • 1 Athlete (Usain Bolt, Cristiano Ronaldo, Serena Williams, Lebron James, Derek Jeter)
  • 2 Actor/Actress or Comedian (Vin Diesel, Amy Schumer, Adam Sandler, Ellen Degeneres)
  • 1 Musician (Lady Gaga, Kanye West, Maroon 5, Justin Bieber)
  • 1 Television Show (Game of Thrones, Glee, The Tonight Show with Jimmy Fallon)
  • 1 Movie (Fast and the Furious, Star Wars, Jurassic World, The Hunger Games)
  • 1 Hospitality Brand or Chain (Hyatt Hotels, Expedia, Airbnb)
  • 2 Big-Named Brands (Coca-Cola, Mercedes, WWE, McDonald's)


Scoring will be broken down by platform and points will be rewarded for growth and engagement.

  • Facebook: 1,000 points for every percent increase in page likes, 10 points for every 10M post engagements
  • Twitter: 1,000 points for every percent increase in followers, 5 points for every 1M RTs or 1M Favorites.
  • Instagram: 1,000 points for every percent increase in followers, 10 points for every 10M hearts.
  • YouTube: 1,000 points for every percent increase in followers, 10 points for every 50M views.

Does this make sense? Have any recommendations for improving our new game? Send them our way!

Colin KennedyComment