5 Indispensable Social Media Marketing Tools
If you are like us, you’ve probably uttered the phrase, “There just aren’t enough hours in the day.” When it comes to work, getting everything done both punctually and proficiently can be a challenge. Luckily, we live in a world where apps and management tools are readily available. Here are 5 of our favorite social media marketing tools to help managers work more efficiently:
As project based teams are becoming more common, and more employees work remotely, it’s crucial to have a good project management tool like Asana. This system allows users to mark projects with tags and due dates. It allows users to assign tasks to other coworkers and comment on each task. Depending on personal preference, you can choose to receive email notifications when task deadlines are approaching or are overdue so nothing remains incomplete. This frees up the space in your brain that spends time worrying about whether or not you forgot to do something.
Hootsuite has grown to over 6 million users and with good reason. Managing multiple social media accounts can become a headache if you have to log into each account and post in real time. By using a dashboard like Hootsuite, all of your accounts are in one place -- saving you a lot of time. In addition to making it easier to schedule out posts, Hootsuite has an analytics feature that allows you to quickly and easily pull reports. You can share these reports to show progress to your clients.
Password management is an integral part of any business. Remembering each password or referring to a document is just not efficient. LastPass is a great time saving tool. Secure and free, this program automatically generates and stores secure passwords to create almost un-hackable logins. Password Box is another TPM favorite app.
One of the most difficult aspects of being a social media marketer is finding the time to consistently post across all social platforms for clients. While Hootsuite makes it easier to schedule content, it does not have the functionality to include all channels. Now, more popular than Twitter, Instagram is a platform that you may want to encourage clients to adopt. This management tool allows you to easily post and schedule all of your Instagram photos quickly and efficiently. It was initially created just for Instagram, but you can now you use it for other popular platforms like Pinterest.
According to Statista, 5 billion people will use mobile phones by 2017. This means an exponentially increasing number of people will perform daily tasks from their phone, including reading email. While both convenient and important to check your email on the go, it is often difficult to read and locate your most important messages. Mailwise presents a cohesive system for processing messages and converting them into appropriate actions as quickly as possible, you will spend less time searching through email and more time completing important tasks.
At Thin Pig Media we are growing to meet demand for traditional and digital marketing. We work smarter using apps, dashboards and best practices. Let's talk social media, share your favorite apps with us on Twitter at @thinpigmedia