Why your brand should be on TikTok

I don’t often recommend adjusting entire marketing strategies based on a trend. Trends, by definition, constantly change and develop. Butterfly clips, pogs and planking have all seen their heyday and moved on (although I’d welcome a slammer collection comeback.) However, one trend that doesn’t seem to be going anywhere anytime soon is the wildly popular platform TikTok. TikTok is a valuable platform for brands to reach new audiences, engage with existing customers, and create exciting, shareable content. With its unique combination of video, music, and humor, brands can use Tik Tok to tell engaging stories and boost their brand visibility. Here are three ways brands can use TikTok to their advantage.

  1. Be Unique

Brands can use TikTok to create content that stands out from the pack. Whether it’s a funny skit, an interactive challenge, or a helpful tutorial, brands can create content that’s memorable and shareable. By creating unique content, brands can help their message reach broader audiences and engage with their fans in a fun and meaningful way.

  1. Influencer Growth

Brands can use TikTok to connect with influencers and create partnerships. By finding the right influencers, brands can increase their reach and visibility while connecting with the right people to help promote their products and services.

  1. Relationships

Finally, brands can use TikTok to build relationships with their customers. By creating content that speaks to their customer’s interests and needs, brands can gain valuable insights and feedback that can help shape their messaging and products. The content that seems to go the most viral is two-fold. A video style will emerge, and the more engagement that video gets, the more “copy-cat” videos will be published, creating a feedback loop of mutual growth and engagement. 

TikTok is an incredibly powerful platform for brands to reach new audiences, engage with customers, and create content that stands out from the pack. With its unique combination of video, music, and humor, brands can use Tik Tok to create engaging content and build meaningful customer relationships.

Amanda GuestComment