OUR TOP 3 BEST PRACTICES FOR CREATING A LOGO

Although there are numerous things to consider and various styles and methods used to create a logo, we feel these Top 3 practices should always be implemented when creating your logo. 

1. Keep It Simple 

A very common mistake we often run into is that a client wants to include a multitude of details within the logo for their business or event. While we understand their desire to showcase each unique product or service they offer, keeping your logo simple in the end will be more impactful. This can be done with a logo that includes legible text and one or two graphic elements, which communicate a story in a manner that is easily conveyed to the audience. 

2. Make It Scalable

A scalable logo is imperative to creating a cohesive look among the various locations your logo will live. It needs to be legible and clear when scaled down to a business card as well as eye catching and clean on the side of a building. Understanding the multitude of ways the logo will be used prior to starting a design will help direct the process and keep it from spiraling out of control with too many details.

3. Be Original 

Having a unique logo that showcases your product or service will help you standout and not be mistaken for another business or event. While it’s great practice to use elements that are timeless and will not look dated in the coming years, there are many easy ways to make them your own. Choose a timeless font and add unique accents to make it one of a kind. Just remember to make sure your logo is easily legible from a distance and at small scale. 

THE OTHER IMPORTANT STUFF…

Color

Choose a color palette that will help you stand out and build brand recognition. Color can also create an emotional connection and influence a customer’s decision to purchase. 

Balance

Keeping symmetry when designing your logo will create a more pleasing aesthetic.

Cohesive

If your graphic element is playful and fun, choosing a stuffy serif font might not be appropriate. Make sure the wordmark and graphic blend in a way that they can live separate as well as together and still make sense.

Are you interested in creating a new logo or updating and existing one? We’d love to help, drop us a line here. 

Jason SheppardComment