Get The Most Out of Your Email Marketing Efforts By Combining with Social Media
As marketers, we get excited about the newest trends and platforms. It is so much fun to explore the marketing possibilities of Tik-Tok or dig around into the newest features of Instagram Stories to see how it can tell your brand’s story. In all of the flux, we often forget about the power of email.
Email marketing is one of the most effective ways to communicate and market to your audience. 81% of online shoppers who receive emails based on previous shopping habits considered making another purchase. With algorithmic feeds on social media, you are 6X more likely to get a click-through from an email campaign than from a tweet and your message is 5X more likely to be seen in email than via Facebook. A survey found that 72% of people prefer to receive promotional content through email versus only 17% of people who prefer social media.
Since we know email marketing is incredibly effective, but your brand also needs to be on social media, it is interesting to consider the ways in which they can feed off each other so as to draft off each other and create opportunities for streamlining.
One of the most effective ways to make sure your email marketing and social media are working in tandem is to cross-promote. In your email template, it is really important to have prominent links for email subscribers to follow your social channels. Conversely, you will want to motivate followers on social to subscribe to your email list. A really effective way to do this is by running a simple contest. All you need to do is create an email signup form, decide on a compelling prize, and promote that link on your social channels. There are also several mailing list sign-up apps that you can add to your Facebook page, including a really great one from MailChimp.
Since you’re spending time and energy creating the content for your email marketing, you shouldn’t let it only live in your subscribers’ inboxes, promote it on social! Nearly every email marketing provider will include a link for your email campaign that you can then share on social. Not only does it help you with coming up for content for social, but it also informs your followers on what type of content they could expect if they subscribe to your newsletter.
These are just a few ways that you can leverage your email marketing and social media efforts together to create a compelling strategy. If you are interested in Thin Pig helping with your brand’s email or social media marketing, drop us a line!