Helping a music legend reach new audiences.



Legendary music star Toby Keith was launching a new, online only music video for the lead single of his new album, Bus Songs.


We were engaged to drive significant online viewership and engagement of the “Wacky Tobaccy” music video to generate awareness for upcoming album release.Thin Pig developed a robust digital video advertising campaign utilizing Facebook and YouTube advertising networks to show the music video to not only as many people as possible, but also targeted audiences who would be likely to purchase the full album.


The music video exceeded expectations and received over 7 million views in the first week and over 9 million views in the first month. Additionally the campaign generated record engagement on social media (traffic, engagement, and shares).