Modernizing a legend of the Oregon coast
A beloved resort needed help reinventing and telling their brand story nationwide: renovated rooms; new restaurant Samphire; and vibrant Oregon Coast experiences.
Execute a social media overhaul: create online voice; build fan base of likely guests; entice targeted social profiles to engage with the brand; encourage fans to share their own travel content and personal stories; strategize data-driven campaigns & mad scientist experiments; drive hotel revenue using pixel/tracking tools in relevant social spaces; cultivate strong engagement; integrate UGC; attract high value influencers. Gave their Facebook, Twitter & Instagram a makeover. Shot, filmed, and recorded the full brand & property history. Re-introduced the property & brand to lapsed and local communities. Harvested & grew exciting fresh local content. Executed customized campaigns to every platform and device. Spiked brand awareness and drove conversions with Facebook Pixel campaigns. Built strong and agile investment in cutting edge social advertising, including Snapchat, drone video, FB Live, IG Stories, and more.
Social media highlights after 5 months: consistent 3:1 average ROI of all social ads, 44% larger fanbase, 43% more impressions, 314% more engagements, 30x more video views, and a consistent overall engagement level 10x higher than the client's local competitor average.