Every feature and series needs its own social media audience. We can help to find, engage, and convert that audience.
Great series and features have strong organizational values, capable of rallying and enticing people to watch. That content deserves a motivated fanbase.
In a world searching for ROI on social and digital, we feel confident in our ability to define KPIs, set ambitious goals, and knock it out of the park.
Great series and features have strong organizational values, capable of rallying and enticing people to watch. That content deserves a motivated fanbase.
In a world searching for ROI on social and digital, we feel confident in our ability to define KPIs, set ambitious goals, and knock it out of the park.
WHO WE'VE WORKED WITH
Case Studies
“Our film was always about starting a conversation with our audience. Thin Pig has been an instrumental collaborator in broadening and deepening that conversation over the course of our film’s release.”
Our team of social media & digital marketing strategists work seamlessly alongside producers, investors, PR teams, distributors, and anyone else with skin in the game. We implement cutting edge tactics to find new fans and followers that span organic, paid, guerilla, and traditional marketing.
Our Services
Engaging Your Audience
During this phase we cast a wide net on social media, to establish multiple audiences of varying size and depth. Next comes experimentation, by running and tweaking diverse campaigns across all social channels. As each test shows signs of success or resistance, we work in harmony with team leads to hone in on the right messaging, visuals and targeting.
BRAND AWARENESS VIDEO CAMPAIGNS
You know that film and television have the power to change hearts and minds. Harnessing that potential on Facebook, Instagram and YouTube ensures your message reaches the masses.
AMBASSADOR PROGRAMS
Collaborating with micro-influencers and tastemakers (as well as the popular artists involved) can ignite excitement, drive website visits, and dramatically increase trailer views.
SPROUT SOCIAL
Thin Pig is an Agency Partner Founding Member of Sprout Social, a collaborative social media management platform used by businesses to power their social communication. Its world-class software tools help teams plan and publish posts, monitor and engage with online users, and analyze emerging trends.
FACEBOOK & INSTAGRAM BOOSTED POSTS
Once the feature or series has a robust social following, it is time to aggressively amplify the most compelling social content through paid advertising.
ENGAGE WITH EVERY OPPORTUNITY
By pursuing and responding to frequent touch points, we will drive authentic interactions that deepen the audiences’ understanding and increase their hunger for more content.
Converting to Viewers
As the campaigns begin to resonate with various audiences, we distill the data into insights and deploy even more finely targeted campaigns. All efforts are pointed at driving clicks, downloads, ticket sales and video views.
REPORTING
Sprout Social's robust and gorgeous reports allow us to give you weekly or monthly updates and insights on successes, fan growth, engagements, website clicks, advertising performance, and more.
PUBLICITY SUPPORT
By writing and adapting press releases, researching and adding to our robust press list, and thorough follow-up on social media, we're consistently able to reach the low-hanging fruit in the PR arena.
Developing a Reddit strategy that includes organic and paid techniques to join many highly engaging conversations happening 24/7 on multiple subreddits related to your title.
LIVE EVENT SUPPORT
Attendance and live posting/streaming from premieres, press screenings, festival appearances, and special events (cost based on airfare and lodging)
RETARGETING DISPLAY ADS
Using the Google Ad network, we will serve ads directly to those who have visited the project’s website or engaged with video content.
SEARCH ADS
TPM will design campaigns targeting relevant searches on Google, particularly those searching for branded and entertainment terms.
FACEBOOK PIXEL ADS
We utilize data collected through the Facebook Pixel to create custom and lookalike audiences based on engagement and website visitors. Through prospecting and retargeting, we serve conversion ads to increasingly targeted groups.
Get in touch!
Our team has been a part of the marketing efforts for a number of entertainment properties. We know what it takes to successfully generate awareness and drive viewership.
By building audiences early and often, we can create definable marketing capital for each feature and series. These efforts will boost viewership and sales, amplify media presence, and build rabid followings online.
SADIE
Independent Film Marketing
SITUATION
The producers of SADIE, an independent feature film, approached us with their goals for Creative Distribution. They wanted to build an audience and create significant conversations online leading up to their theatrical release and Video On Demand release.
ACTION
To grow their audience, we used a combination of frequent posts and engagement ads, following up with manual mining and audience development techniques. We collaborated with their public relations team to make the most of every new rave review, and used fine-toothed targeting to generate buzz in the cities where they opened theatrically.
RESULT
We've grown SADIE's audience base by 280.3%, increased their Engagements by 4,020%, and driven 6,330 website visits to their ticketing page.
ACTION
To grow their audience, we used a combination of frequent posts and engagement ads, following up with manual mining and audience development techniques. We collaborated with their public relations team to make the most of every new rave review, and used fine-toothed targeting to generate buzz in the cities where they opened theatrically.
RESULT
We've grown SADIE's audience base by 280.3%, increased their Engagements by 4,020%, and driven 6,330 website visits to their ticketing page.
SONS OF ANARCHY
Television Series Marketing
SITUATION
The creator (Kurt Sutter) and star (Katey Sagal) of Sons of Anarchy wanted to coordinate their personal marketing platforms with those of FX to ensure a cohesive call-to-action campaign around the show's final season.
ACTION
TPM coordinated with FX to collate existing assets and create new assets that would be released synchronously. We also developed a marketing calendar including social media messaging that leveraged all social platforms to generate awareness and drive viewership.
RESULT
Our efforts helped the final season of Sons of Anarchy average 7.54 million viewers per episode, an increase from 6.98 million viewers in season 6. The series finale capped off what was the most-watched season of any FX series in the cable channel’s 20 year history.
JIM GAFFIGAN LIVE TOUR
Live Entertainment Marketing
SITUATION
For the launch of his Noble Ape live tour, stand up legend Jim Gaffigan wanted to leverage his multiple marketing touch points to drive immediate ticket sales.
ACTION
To disrupt local comedy markets, Thin Pig crafted a multi-faceted marketing plan including social media, email marketing, and paid advertising. Each arm of the strategy spiked pre-sale awareness and drove ticket sales for the on-sale date.
RESULT
We assisted in selling over 80% of total tickets on the first day of ticket sales across 80 different shows. Over 40 of the shows completely sold out during the first 24 hours.
ACTION
To disrupt local comedy markets, Thin Pig crafted a multi-faceted marketing plan including social media, email marketing, and paid advertising. Each arm of the strategy spiked pre-sale awareness and drove ticket sales for the on-sale date.
RESULT
We assisted in selling over 80% of total tickets on the first day of ticket sales across 80 different shows. Over 40 of the shows completely sold out during the first 24 hours.
GEORGE LOPEZ ‘THE WALL’
Television Special Marketing
SITUATION
With his new HBO stand up special ‘The Wall’ to be filmed live, George Lopez wanted on-the-ground social media support to amplify the online conversation leading up to and during the airing.
ACTION
Thin Pig worked closely with the production and marketing teams from HBO to capture exclusive behind-the-scenes content during rehearsals, and post in real-time during the premiere to increase conversation during the live event.
RESULT
Thanks to the whole team’s hard work, #georgelopezthewall trended on Twitter during the live premiere. We generated millions of impressions across all of George’s platforms.
BLACK HAT
Independent Film Marketing
SITUATION
After being officially selected by Tribeca Film Festival 2019, we were approached by the film's international distributor, Eroin Films. With the goal of making a big splash at Tribeca, the filmmakers wanted to maximize their publicity efforts and employ a more aggressive social media strategy.
ACTION
Thin Pig wrote multiple press releases customized for mainstream film press as well as LGBTQ and Jewish media outlets in order to reach long tail leads in the NYC area. To drive ticket sales, we created social media content calendars, led training sessions, and promoted buzz-building posts with geo-targeted boosts.
RESULT
The film's trailer was premiered by The Advocate (Pride Media), and its Tribeca screenings were featured in Forbes, Deadline, NYC Lens, Solzy At The Movies, and more. Attendance was strong in the film's Tribeca screenings, and the increased visibility from our efforts carried the film to success in their subsequent festival run.
ACTION
Thin Pig wrote multiple press releases customized for mainstream film press as well as LGBTQ and Jewish media outlets in order to reach long tail leads in the NYC area. To drive ticket sales, we created social media content calendars, led training sessions, and promoted buzz-building posts with geo-targeted boosts.
RESULT
The film's trailer was premiered by The Advocate (Pride Media), and its Tribeca screenings were featured in Forbes, Deadline, NYC Lens, Solzy At The Movies, and more. Attendance was strong in the film's Tribeca screenings, and the increased visibility from our efforts carried the film to success in their subsequent festival run.
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CANAL STREET
Independent Film Marketing
SITUATION
With only 6 weeks until a nationwide theatrical release, the executive producers of CANAL STREET brought Thin Pig Media in to pump up fans and make a larger impact in key markets.
ACTION
Thin Pig collaborated with the film's stars, constructed weekly post calendars using approved photo and video content, launched Video Views campaigns for the trailer, and inspired hundreds of organic conversations among the African-American, faith-focused, and indie film communities.
RESULT
In coordination with the marketing team, our trailers and cutdowns were seen by millions of people, our ticketing links were clicked thousands of times, and the film's social media following grew to 27K+ on Facebook and 16K+ on Instagram.