Community Management

Don't have the time or in-house expertise to actively manage your social media community? Allow us to do the heavy-lifting. You will be assigned a Social Media Manager (SMM) who will work with you to ensure your social media networks are being actively managed. This includes engaging with past, current, and potential clients, listening to conversations about your company, working toward your social media goals, and following the strategy built at the beginning of the relationship.

Community management can include, but is not limited to the following social media networks.

Reputation Management

Reputation management is extremely important as travelers have evolved into savvy Web 2.0 users who thrive on information and make booking decisions based on reviews and interaction from the hotels they are researching. Travelers list rankings on sites like TripAdvisor and management comments to reviews on Online Travel Agency sites as key in determining where they will ultimately book. It is more critical than ever those hotels have an active social media and interactive online presence to reach and communicate with their key customers. In addition, it is vital for a hotel to monitor what customers are saying, good and bad on blogs and photo sites. Keeping up with everything is very time consuming, but TPM's Review and Reputation Management services manages the process and alerts our clients when a review, comment or issue needs to be escalated. We are focused on saving our hotel clients time and money and improving their overall rankings by actively communicating with actual guests.

Search Engine Optimization (SEO)

We take the time to learn about your business, industry, and competitors, in order to provide a customized Search Engine Optimization strategy specifically designed to expand your business. We will help your website rank high for keywords directly related to your services and industry to maximize your online presence.

Search Engine Marketing (SEM)

Utilizing a software platform designed exclusively for the hospitality industry, we help our clients take control of their online reputation by using online reviews and social media to learn from and connect with travelers. TPM will respond to reviews on behalf of our clients (after tone and message have been approved, of course) and provide monthly reports highlighting positive and negative comments made about the entity, as well as other analytics. TPM works with our clients to highlight where improvements may be important in order to improve the entity and its offerings, resulting in more positive reviews and greater overall guest satisfaction.

Digital Advertising

At Thin Pig, we utilize a world-class digital advertising platform to manage campaigns on Facebook, LinkedIn, and every major website and ad network in existence. Display ads are created with multiple sizes and differing copy to test the effectiveness of each unit. Changes are made swiftly to utilize the best performing ads and maximize your marketing spend and ROI. Again, world-class reporting will give you a clear picture of the most effective ads and conversions to business.

Email Marketing

Whether you're looking to send a one-time-only email or a more frequent daily email, TPM can design, create, and manage entire Email Marketing campaigns for your company. We create engaging and attractive emails that save you time and money, while optimizing open rates and click-through-rates (CTR.)

Platform Customization

Simply stated, we'll make you look good. We brand your social media platforms (Facebook, Twitter, YouTube, etc.) with a cohesive look and feel that best aligns with the desired look and feel of your brand. Optional features include: newsletter signup, reservations capability, and more.

Application Development

From sweepstakes apps to customized Facebook booking reservation tabs, we can provide various customized apps that suit any of your needs. If you can think of it, we can build it.

Website Design & Development

Need a website, or looking to revamp your current website? TPM has you covered. Our web team will work with you to create and design an eye-catching and effective website for your company.

STRATEGY

Our team of seasoned media pros will work with you to understand your business and ideal customers and clients. Together we will help establish goals around each campaign and create the strategy to attract your target customers. There are many different media channels and various options within each channel. A clear and thoughtful strategy is critical for long term success as we help you to get the most out of every marketing dollar spent.

PLANNING

Once the overall strategy is in place, our team will create a comprehensive media plan which considers the available media platforms (TV, radio, print, out of home), target markets, and budget. This plan will be a detailed outline that establishes spend, timing and expected results for each campaign. We utilize best-in-class software to evaluate each channel and lay out the campaign plan for the appropriate time frame. A detailed budget will be created that shows the estimated dollars allocated for each platform and each channel within the platform. The plan and budget become the foundational documents for the actual buying and campaign execution.

MEDIA BUYING

Through an extensive network of established media relationships, our media buyers will place orders with the appropriate sources according to the plan. In an ongoing process, Thin Pig's media buyers constantly ensure that the correct advertisements are run as ordered and modify the buy based on changes in the media plan, or new compelling marketing opportunities that come to light. Each month we prepare a detailed report that includes spend for each category, spend by specific channel, and value added spots that we were able to negotiate on behalf of our clients. Experience, know-how, and a well thought out, proven process ensure that we are able to maximize our clients' budgets and get them the most "bang for the buck."