Driving property leases via digital advertising.
Epic Asset Management needed to lease apartments in their new building, Sedona Seattle. With construction wrapping up, it was time to implement a marketing strategy that would reach potential renters with the right message.
Thin Pig implemented a Google Search campaign that focused on highly-specific keywords, since there can be fierce competition for more generic keywords in the real estate space. We also designed a display ad campaign to target those in the market for rental units in the Seattle area, and retarget visitors to the Sedona Seattle website. We designed effective ads that highlighted the unique features of the building and displayed key information renters typically look for.
In the first six weeks of the campaign, we were able to drive thousands of highly targeted potential customers to their website through search and display targeting. We achieved extremely high click through rates for both the search and display campaigns. With over 50% of total website traffic coming from our ad campaigns, Sedona Seattle is on track to meet it's leasing goals for 2018.