Driving growth & traffic

 
 
 

Situation

With only 6 weeks until a nationwide theatrical release, the executive producers of CANAL STREET brought Thin Pig Media in to pump up fans and make a larger impact in key markets.

Action

Thin Pig collaborated with the film's stars, constructed weekly post calendars using approved photo and video content, launched Video Views campaigns for the trailer, and inspired hundreds of organic conversations among the African-American, faith-focused, and indie film communities.

Result

In coordination with the marketing team, our trailers and cutdowns were seen by millions of people, our ticketing links were clicked thousands of times, and the film's social media following grew to 27K+ on Facebook and 16K+ on Instagram.