A logo and design theme work together to form your brand marketing identity. The greatest brand marketing success comes when a consumer can point out a brand just by seeing their icon. The Nike swoosh, the Mercedes emblem, even the Playboy bunny are examples of companies effectively using brand marketing to make their businesses stand out. Your brand may not yet be a global empire like those iconic brands, but that doesn’t mean you can’t act like it. Have you heard the phrase, 'fake it 'til you make it?' The most important thing about your brand logo and design theme is that it should easily convey what your product or service is all about (and look good while doing it!). Think of the Starbucks logo, at their global headquarters in Seattle only half of the logo crowns the roof and it STILL makes a statement. Nothing else is needed; you know who’s inside.
For another example look at the Mercedes emblem. It is a very simple design that comes off incredibly slick and stylish. The gray beveled look with the shiny finish expresses a classy feel and it resonates with their target demographic. If they sold cat food, that design wouldn't make any sense. Successful brand marketing isn't just slick design, it comes from good design that reinforces your business image to increase your visibility in the marketplace.
Start Here: Learn the language of good design and it will speak volumes for your brand. For an introduction to how color and font are used in the world of business branding, check out our Infographic...Remember: Implement your final design decisions across ALL platforms to promote strong brand recognition. From your custom logo to website design to print-ads, color and theme will unify your brand and reinforce your brand message for higher impact. Still stumped? Drop us a line.