Growing Your Fan Base on Facebook

Regardless if you find Facebook page likes to be a vanity metric or not, most businesses and brands strive to get as many followers as possible. Luckily there are some good ways to gain new followers and can be achieved with both small and large advertising budgets.

Boosted Posts

Boosting a post helps a brand’s content reach people outside of its loyal fan base and by allowing it to target people based on age, location, interests, and more. Businesses can reach new eyeballs that may or may not be aware of them. But, boosted posts do more than encourage engagement and build brand awareness. They also give the brand or your client the opportunity to gain more followers. Facebook allows the page admin to invite those who reacted to the post to like the page. This is a great way to connect a person who may have liked or loved a post to the page for the long run. If someone likes the post by the brand, they are more likely to accept a page invite than if they had not.

How does one do this? Click on the post that has been boosted, click near the amount of reactions, then a list of those who have liked, loved, laughed, etc. will appear. To the right of the names, it will either say “Liked” or “Invite”. Click on “Invite” to send an invitation to that person. You may also see a notification prompting you to invite people to like your page once they’ve interacted with a post. You can also invite the people who have interacted with non-boosted posts, but typically organic posts don’t get as many reactions as boosted posts. Pro tip: Try not to click the Invite Button quickly several times as Facebook will disable you from using this feature for 24-48 hours.

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Page Like Campaigns

One of the most popular ways to increase page likes when a client lists this growth on their “wish list” is to run a Page Likes campaign. To do this, you can click Promote Page directly on the Facebook Business Page or you can go into Ads Manager and build a campaign through the Engagement Objective.

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Promote, Promote, Promote

This may seem obvious, but don’t forget to promote your client’s Facebook page on their website, throughout their brick and mortar location, on their business cards, receipts, etc. Signage in a store and on a website helps remind their current customers to follow them, and gives people who may have came into their store by chance or came across their website an insight to their brand via Facebook. More awareness of the Facebook page leads to more likes. For business cards, receipts, signs at registers, it may just take a simple Facebook logo to let people know they have a business page. You can find the latest Facebook approved logos by visiting Facebook’s Brand Resource Center .

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Need assistance gaining a social media presence or growing your Facebook community? Connect with us at 425.223.5919 and give us a like at Thin Pig Media on Facebook.

Top 5 Best Practices For Facebook Live

Video consumption continues to be a growing trend on social media with over 100 million hours of video watched on Facebook daily. It’s no surprise that Facebook Live has proven to be an extremely successful means of obtaining high audience engagement and brand expansion. Videos are easy to produce, cost effective, and require minimal equipment. By following these best practices, you’ll be able to produce a high quality and captivating Facebook Live video. 

Plan and practice

Just because your video is going to be streaming in real time doesn’t mean you can’t create a plan of action ahead of time. Knowing what you are going to say or feature on screen will help it run smoothly. Your video should feel organic however, excessive pauses and “uhms” while you collect your thoughts is boring to watch and risks impatient viewers leaving. 

Practice just enough to feel comfortable and familiar with the flow of your video as you want the moment to be real and not scripted. If you make a mistake, don’t make a big deal out of it and simply move on. If you’re really worried, Facebook Live even lets you practice broadcasting with an “only me” privacy setting.  

Promote your video

Now that you’ve taken the time to create an awesome video, you’ll want to get the word out about it to as many people as you can. Facebook says people spend three times more time watching a Facebook Live video on average compared to one that’s no longer live. That’s a great reason to put additional ad spend towards your video, or towards a post letting people know when to tune in. Promote your upcoming video by advertising it with a unique and compelling description. You can also ask your fans to subscribe to your live videos, this way they’ll be notified the next time you go live.  

Participate with your audience

The primary goal with Facebook Live is to obtain a high number of viewers and audience engagement. One of the best ways to achieve this is by engaging with your viewers directly. Introduce yourself and make viewers feels as if they are communicating with you in person. Ask fans to post questions in the comment section and address them by name during your responses.  

Keep your content varied

Having a common theme or subject matter in your videos shouldn’t stop you from producing new and varied content each time. There are a variety of ways you can showcase your brand. Some examples include featuring a guest in your related field to provide insight on your brand or product, make a “how to” video instead of just talking about something, or change the location of your video to a place that showcases the history of your brand. Keeping content fresh will continue bringing viewers back time and time again. 

Analyze your data

After you’ve created your first Facebook Live video, you’ll want to review its performance. Facebook provides you with helpful metrics such as minutes viewed, number of people reached, and demographics of who watched your video. Reviewing data analytics will enable you to accurately assess how successful it was and gives you a starting point for what to change or do differently in future broadcasts. 

As live broadcasts continue to gain in popularity, Facebook Live provides brands and businesses with a unique way to connect with their audience. With a little bit of planning, you can create exciting content that will increase engagement and grow your fan base. 

December Cheer Can Lead to Great and Easy Content

With Thanksgiving over, we move into December, a month filled with celebration throughout the world. With the majority of the U.S. celebrating Christmas and Hanukkah, it is an easy time to gather simple and reusable content for social media and your website. Don’t fret if no one at your company celebrates any of these holidays, you still have the winter solstice and New Years Eve! Special holidays are an important thing to remember when gathering content. Make sure to represent all of the holidays your team and audience celebrate. Not only does this make the content more diverse and inclusive, but it can also give you more content.

Celebrations

Showcasing how your employees are celebrating in December is a wonderful way to give your page a human element, help your audience connect with your team, and show off how much you care about your employees. Celebration can be as simple as snuggling up with a cozy blanket on the couch!

  1. Curate a gallery of images or posts with how multiple employees are celebrating or relaxing

  2. A post about any team bonding or team celebration at work

  3. A post showing the whole team or company celebrating

  4. Recycle into employees’ 2018 recap near New Years

Greeting Cards

Any of the December holidays make for a great reason to send a greeting card to customers, contractors, prospective clients, former employees, and current employees. It’s also a great way to show gratitude, connection, and to add a human touch. Obviously not every company is willing to budget for printing and postage of real greeting cards, but digital ones can be just as good. Use email, social media or your website to post a general “greeting card” to your customers, but use messenger or emails to send a personalized message. 

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If you want a greeting card, the best route is to have a designer make one that is on brand and fun, however, not everyone has a budget to hire a designer. Fortunately there is an ever growing list of useful tools that can allow you to make easy, but still beautiful greeting cards. Tools such as Canva, PicMonkey, and Paperless Post are great apps that have beautiful templates which you can drop a team photo into and customize for your special company greeting card.

Year Recap

Last year we did a post on which mediums your annual report can take to make it customer pleasing. Now is the time to start thinking about what content to put into it, and to begin working on it. Most companies don’t want to post their annual earnings on social media, but the years recap can be about so much more. Here are some ideas of what you could share on social media:

  1. Team bonding

  2. Business trips

    1. How many employees went on one

    2. What cities employees went to

  3. Location openings

  4. Customer engagements

  5. Customer reviews/satisfaction

  6. Social media content with most engagement

  7. Lessons learned by the team

Most of the content ideas above require some work in order to gather the appropriate pieces, and would require some coordination with your Social Media Manager. The great thing is that most of these ideas can be re-purposed. Pictures from the celebration posts can be your greeting card and can also be a part within the annual recap. This is a great time to rely on your employees to put together some quick and fun content!



¿Cómo manejar las situaciones de crisis en redes sociales?

Mi experiencia como coordinadora de social media me ha llevado a la conclusión de que el buen manejo de crisis en las redes sociales es indispensable para el éxito de los negocios, ya que con estas herramientas del mundo moderno que son la base de comunicación de las empresas en el sector digital se complementan los demás esfuerzos que se realizan desde el área de marketing y de relaciones públicas. Es por eso que en este blog les quiero compartir algunos tips para darle un buen manejo a las situaciones de crisis que se presentan, es decir, los conflictos con los clientes principalmente.

En los últimos años el crecimiento de las redes sociales ha sido exponencial, es por eso que día a día vemos a un gran número de personas en su celular, tableta o computador buscando la simplicidad sobre la información y la comunicación. Las redes sociales se han convertido en una herramienta fundamental donde los usuarios buscan ser escuchados por las diferentes marcas ya sea para solicitar información, para hacer recomendaciones acerca de sus productos o bien para hacer reclamos. Esta es la razón por la cual las redes sociales juegan un papel tan importante para las empresas hoy en día, a tal punto que se han convertido en una nueva área de trabajo, la cual requiere la misma dedicación y esfuerzo que cualquier otra área de su organización.

En este artículo nos enfocaremos en darle un buen manejo a las situaciones de crisis las cuales pueden ser: Clientes descontentos, reclamos, salidas de tono, mal entendidos, y demás. De la gestión que usted haga de este tipo de situaciones dependerá el éxito o fracaso para salir librado del conflicto, o incluso para salir beneficiado.

Nuestras recomendaciones

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Para evitar en la medida de lo posible estas situaciones o por lo menos minimizarlas una vez se han producido, aquí le presentamos una serie de consejos:

  1. Ponga mucha atención a el tiempo de respuesta. Sus redes sociales necesitan ser monitoreadas frecuentemente con el fin de interactuar con sus usuarios en tiempo real y además poder revisar y gestionar los comentarios o mensajes que recibe a tiempo, especialmente aquellos que son negativos. Usted no querrá que un mal comentario dure 24 horas o más sin darle un manejo especial. Es posible que usted no disponga de espacio en su ocupada agenda para dedicarse a esto, pero hoy en día existen agencias y personas como nosotros que nos dedicamos a esta labor de manera profesional, probablemente este sea el momento de buscar un aliado para su negocio.

  2. Cuando ya se ha identificado un problema evidente como por ejemplo un reclamo de un cliente, hay que derivarlo lo más pronto posible a los canales habituales, como la atención vía telefónica o personal al cliente. De este modo minimizará el riesgo de que el cliente descontento acuda con enojo a la red y empiece a hablar mal de su marca, pues allí puede ser vista fácilmente por millones de usuarios lo cuál podría perjudicar su reputación.

  3. Demuestre interés en resolver la queja o reclamo tan pronto como le sea posible. Muchos problemas se pueden solucionar si desde el principio nos ponemos a disposición del cliente, le escribimos o le llamamos de manera personalizada. Considere que el 95% de los clientes descontentos regresaría si su problema ha sido solucionado.

  4. Nunca ignore las opiniones negativas hacia su compañía o marca. Si ha sido un error, reconózcalo y pida disculpas. Oculte la visibilidad del comentario tan pronto como sea posible y contacte de manera inmediata a la persona vía mensaje privado, pídale detalles sobre su inconformidad y muéstrese voluntario a ayudar a aclarar lo sucedido. Muchas veces el solo hecho de hacer sentir a los usuarios escuchados es suficiente para aliviar su enojo. No tome esos comentarios negativos de manera personal, por el contrario acéptelos como una oportunidad para mejorar algún aspecto de su negocio y ofrecer un mejor servicio.

  5. Evite los conflictos en foros, chat o comentarios recuerde que también esta en juego la reputación de su empresa. En caso de que se produzcan insultos, lo que puede hacer es vetar (banear) al usuario conflictivo de su página y aplicar el consejo anterior para contactarlo personalmente. Siempre sea amable y profesional con sus respuestas, de este modo demostrará respeto y además le dará una imagen positiva a su empresa o marca.

  6. Evite publicar sobre temas delicados, mientras más neutral sea su marca más respeto inspirará. La religión, la raza o la política son claros ejemplos de ello.

  7. No escriba en mayúsculas a la hora de responder un comentario o mensaje en sus redes sociales, puesto que esta no es la manera más adecuada de comunicarse con un usuario molesto ya que se puede interpretar como si usted estuviera a la defensiva o como si estuviera gritando y de este modo el cliente no percibirá que intenta brindarle una solución.

  8. Nuestro último consejo pero no el menos importante, es que le de un seguimiento al caso con mucho profesionalismo, de este modo garantizará la satisfacción del cliente al resolver su queja o aclarar la situación. Le aseguramos que agradecerán su compromiso y seguramente recordarán la experiencia como positiva.

En la siguiente imagen se evidencia una situación de crisis en redes sociales, la cual en un comienzo fue pública pero gracias a la buena gestión del comentario se logró pasar del mundo online al offline sin afectar la reputación de la marca.

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La adecuada gestión de los comentarios y mensajes que se reciben a través de las redes sociales podrá influir considerablemente en la percepción de los usuarios respecto a su negocio, además podrá satisfacer mejor las necesidades de sus clientes y adquirir experiencia para resolver de una manera más eficiente aquellas situaciones similares que se le presenten en el futuro.

¿Le gustaría que sus redes sociales estuvieran en manos de profesionales expertos en comunicación digital? Comuníquese con nosotros, en Thin Pig Media haremos todo para que la imagen de su negocio este muy bien representada en los medios digitales.

How to Get More User-Generated Content for Social Media

Smartphones have made amateur photography and videography higher quality and more popular than ever before. Luckily for marketers, that means that your clients, fans, and guests are more likely to share photos of your brand online. These photos and videos can capture authentic moments, tell unique stories about your brand, and provide social validation of your product or experience.

How do you capture this user-generated content to use on your own channels? How do you find it in the first place? Here are some tips for successfully finding and using user-generated content (UGC) on your own social channels:  

Use monitoring software to catch your ALL OF YOUR brand mentions

Not everyone will search out your brand’s username before mentioning it in a post or check to see what your preferred hashtag is. Others might tag you in the location of their post and not in the text itself.

A good social listening tool helps you catch ALL these mentions so you can reach out and ask users for their permission to share. Some tools will even automate the asking process for you. At Thin Pig, we use Sprout Social and a host of other tools to monitor and post on all of your social platforms. Sprout Social also has some great advice for which user-generated content works on each social network.

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Make it easy to share on your website

Accepting photo submissions on your website allows you to make it easy for those who want to share their photos. It is also easy for you to share the Terms of Use. Though it may seem counter intuitive, some folks may not share their photos on social media, but they’re perfectly happy to share them with you.

You can offer incentives, like a prize every month for the best photo or even for a randomly drawn submission. There are a number of tools out there that make the photo submission process easy, from simple web forms to fully-functional contest platforms.

Always ask and be clear on usage

It’s always better to ask permission to share even if someone messages you their photo or uses your hashtag. Most of the time, people are happy to share their photos, and personally asking them to share can increase their engagement with your brand. A direct message or comment on an image are good ways to ask.

Some brands may wish to link to a terms of use that users can agree to. Remember, getting permission to share on a social channel does not give you permission to use that image or video elsewhere. Be clear with users if you’d like to use the image anywhere else, and get their permission to do so. And remember to provide photo credit to the photographer!

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Share more frequently and engage with user content

Though sharing UGC can take more time and effort than simply posting another of your owned photos, it has the potential to increase engagement AND the frequency of your brand mentions.

When you show fans that you are likely to share posts by fans of your brand, they’ll be more likely to mention or tag you. Even if a user’s post isn’t high enough quality or quite what you’re looking for in a share, be sure to engage with it by liking and commenting to encourage future posting.

Need help with social media management and  content? Get in touch here or call us at (425) 223-5919.