What is Media Buying? An Introduction To Traditional Media Marketing.

Media buying is a big part of what we do at Thin Pig, but when we talk about it with friends and family, it is probably the service we provide that people know the least about.  For the purposes of this discussion, we are defining “Media Buying” to be focused solely on “traditional media” (ie. TV, Radio, Print and Out of Home.   So, what is media buying?

It works like this.  A client will come to us and say they have a certain amount of money to spend on marketing their product/service next year.  It is our job to research all the possible avenues for them to promote their business, and determine which platforms offer them the best exposure to their targeted demographic for the amount they have to spend.

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