Driving bookings for luxury cruise line through social advertising



Luxury cruise line Abercrombie & Kent engaged Thin Pig to create a social advertising campaign focused on driving sales and leads for their Antarctic cruise. 


Thin Pig designed a hyper-targeted Facebook and Instagram advertising campaign to drive awareness and leads for the upcoming tour. By A/B testing a wide variety of audiences based on detailed fiscal and interest-based demographic criteria, TPM was able to reach prospective customers.


Thin Pig's campaign drove over 6,000 highly qualified leads assisting in a successful booking for Abercrombie & Kent.