A New Year’s Poem for our Social Media Marketer Friends

To our friends, colleagues and clients, who we cherish and revere

We’d like to raise our glass and make a toast to the New Year

It always bears repeating that we wish all of you well

But let us put it in a way that only we can tell:

May your Facebook fanbase grow as strong and tall as oak

while your Instagram connections flow with fine and friendly folk

May your Pinterest people pin every fun tidbit you post

and your Twitter fam Retweet all the Tweets they love the most

May your content be abundant, like a field of butterflies

and your project coordination be as fruitful as a pie

Should budgets squeeze like spandex, and worries start to mount

may chill beset the bosses who are leading the account

Let every new fan’s question be addressed in rapid time

and let every random hater be as silent as a mime

Let all your branded copy flow off the pen with ease

and every punny slogan fill your offices with cheese

We wish your Facebook pixel has the most unique events

be they Canvas ads, Carousels, whatever makes most sense

Should all your PR efforts then go off without a hitch

may millions prick their ears up at your massive news coverage

If ever you encounter a campaign that needs a spark

You know that Thin Pig’s here to help you knock it out of the park

So let’s celebrate together, in person and onscreen

as we all embark together on a great twenty-nineteen!

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Give the Gift of Family History This Year

I had the good fortune of growing up in the foothills of the Cascade Mountains.  We had a forest for a backyard, surrounded by rivers, mountains, etc. It was perfect. Growing up in an extremely rural setting (in the pre-internet days) meant that a trip to the city (Seattle in this case) was quite exciting and eagerly anticipated.  One of my favorite parts about the trip was getting to see my Aunt Carolyn, who also became our tour guide and interpreter on these occasions. She introduced us to another world that left lasting impressions.

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Don't Sweat Pinning for Pinterest Over The Holidays

The holidays are just around the corner and many of us will be taking time off over the festive season. However, working in social media makes it hard to be completely off. With the help of a few social media scheduling tools and a little bit of planning, it’s feasible to have at least a few hours to put your feet up and sip mulled wine with the rest of your family.


Pinterest Boards

Planning ahead is key if you want that uninterrupted break. Make sure you have appropriate and timely boards with relevant content that reflects how your fan base takes in the season.  87% of Pinterest users make purchases because of the social media platform so make sure your URL links are up to date. Pinners use Pinterest to build dream boards for vacations, wardrobes, weddings, holidays, new houses and much, much more. It’s up to you to create images and boards they want to follow and pin back to their own boards, thus sharing with their own followers in the process. Images with a white or blank background and close-ups are great for products you want to stand out, but be sure to also use in-context and lifestyle images to show off your brand vision. This allows the consumer to get a feel for your product and to help them decide how to use it. As Pinterest is used for both inspiration and planning, you will optimize your reach by having a good mix of both.

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