Your Marketing Guide for Re-Opening

As states and counties are easing restrictions on stay-at-home orders and allowing businesses to reopen, now is the time to look at your marketing tactics and create a comprehensive plan to move forward. Today’s consumers are using a wide-variety of sites and tools to research, share, and make purchase decisions more actively than ever before. Brands need to be present everywhere consumers are and understand how each channel fits into a cohesive marketing strategy. This ensures you will reach your consumers with the appropriate message at exactly the right time. The good news, there are affordable and simple ways to do this without breaking the bank. 

We’ve compiled a list of recommended digital advertising tactics below that will allow you to build awareness, drive engagement, increase action, promote loyalty, and facilitate advocacy. Why digital advertising? With powerful targeting tools, it’s easy to reach the exact right people that match your target audience without wasting dollars. 

YouTube Advertising

Reach potential customers when they watch or search for videos on YouTube - and only pay when they show interest. 

OTT (Over-the-Top) Advertising

With over-the-top (OTT) television ads, reach potential new customers and track what actions they take after viewing your commercial. Allocate advertising budget smarter by only paying to show your ad to your target demographic.

Social Media Advertising

Social ads are designed to capture attention and prompt action. They offer creative flexibility, work across devices and are built to help you reach your goals.

Social Media Management

The people who will love your business are on social media - and having a robust social presence is the first step to connecting with them. 

Search Advertising

With billions of searches per day on Google, you can use search ads to make sure potential customers notice your brand, consider your offerings, and take action.

Display Advertising

Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking email, or using mobile devices and apps.  Reach users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.

At Thin Pig Media we have extensive experience creating and executing digital and traditional marketing plans. If you have questions or need help, drop us a line!