Film , TV & Streaming 

 
 
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Every feature and series needs its own social media audience. We can help to find, engage, and convert that audience.

Great series and features have strong organizational values, capable of rallying and enticing people to watch. That content deserves a motivated fanbase.

In a world searching for ROI on social and digital, we feel confident in our ability to define KPIs, set ambitious goals, and knock it out of the park.
 
 

WHO WE'VE WORKED WITH

 
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Case Studies

Our film was always about starting a conversation with our audience. Thin Pig has been an instrumental collaborator in broadening and deepening that conversation over the course of our film’s release.
— Megan Griffiths, Writer & Director of SADIE
 Small movie theater
 
 

Our team of social media & digital marketing strategists work seamlessly alongside producers, investors, PR teams, distributors, and anyone else with skin in the game. We implement cutting edge tactics to find new fans and followers that span organic, paid, guerilla, and traditional marketing.


 
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Our Services

 
 
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Social Media

This phase involves aggregating and curating all assets, and clearly identifying the profiles’ brand voice. Then we begin to build the addressable social media base who will become the title's first viewers.

 
 

ESTABLISH SOCIAL CHANNELS

First, we create and/or optimize a consistent brand voice across Facebook, Twitter, Instagram, and any other emerging networks that present opportunity.

AGGREGATE & CURATE CONTENT

Our team will gather, organize and edit existing photo and video content. Thin Pig can also create original content remotely or on-site.

INCREASE FANS & FOLLOWERS

To steadily build an addressable core, we’ll use a combination of daily organic mining, paid brand awareness campaigns, and marketing promotions and partnerships.

ENGAGE WITH EVERY OPPORTUNITY

By pursuing and responding to frequent touch points, we will drive authentic interactions that deepen the audiences’ understanding and increase their hunger for more content.

SOCIAL MEDIA MANAGEMENT

TPM has extensive experience managing social media for TV, films and live entertainment.

We work with Facebook, Instagram, Twitter, Pinterest and more. As more and more productions are building their social following during principle photography, it is critical for our team to be integrated with the project early on.

    Services include

  • Content Calendar
  • Publishing & Scheduling
  • Community Management
  • Reporting & Analytics
 

Social Media

This phase involves aggregating and curating all assets, and clearly identifying the profiles’ brand voice. Then we begin to build the addressable social media base who will become the title's first viewers.

 
 

ESTABLISH SOCIAL CHANNELS

First, we create and/or optimize a consistent brand voice across Facebook, Twitter, Instagram, and any other emerging networks that present opportunity.

AGGREGATE & CURATE CONTENT

Our team will gather, organize and edit existing photo and video content. Thin Pig can also create original content remotely or on-site.

INCREASE FANS & FOLLOWERS

To steadily build an addressable core, we’ll use a combination of daily organic mining, paid brand awareness campaigns, and marketing promotions and partnerships.

ENGAGE WITH EVERY OPPORTUNITY

By pursuing and responding to frequent touch points, we will drive authentic interactions that deepen the audiences’ understanding and increase their hunger for more content.

SOCIAL MEDIA MANAGEMENT

TPM has extensive experience managing social media for TV, films and live entertainment.

We work with Facebook, Instagram, Twitter, Pinterest and more. As more and more productions are building their social following during principle photography, it is critical for our team to be integrated with the project early on.

    Services include

  • Content Calendar
  • Publishing & Scheduling
  • Community Management
  • Reporting & Analytics
 

Social Media

This phase involves aggregating and curating all assets, and clearly identifying the profiles’ brand voice. Then we begin to build the addressable social media base who will become the title's first viewers.

 
 

ESTABLISH SOCIAL CHANNELS

First, we create and/or optimize a consistent brand voice across Facebook, Twitter, Instagram, and any other emerging networks that present opportunity.

AGGREGATE & CURATE CONTENT

Our team will gather, organize and edit existing photo and video content. Thin Pig can also create original content remotely or on-site.

INCREASE FANS & FOLLOWERS

To steadily build an addressable core, we’ll use a combination of daily organic mining, paid brand awareness campaigns, and marketing promotions and partnerships.

ENGAGE WITH EVERY OPPORTUNITY

By pursuing and responding to frequent touch points, we will drive authentic interactions that deepen the audiences’ understanding and increase their hunger for more content.

SOCIAL MEDIA MANAGEMENT

TPM has extensive experience managing social media for TV, films and live entertainment.

We work with Facebook, Instagram, Twitter, Pinterest and more. As more and more productions are building their social following during principle photography, it is critical for our team to be integrated with the project early on.

    Services include

  • Content Calendar
  • Publishing & Scheduling
  • Community Management
  • Reporting & Analytics
 
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JIM GAFFIGAN LIVE TOUR

Live Entertainment Marketing

SITUATION

For the launch of his Noble Ape live tour, stand up legend Jim Gaffigan wanted to leverage his multiple marketing touch points to drive immediate ticket sales.

ACTION

To disrupt local comedy markets, Thin Pig crafted a multi-faceted marketing plan including social media, email marketing, and paid advertising. Each arm of the strategy spiked pre-sale awareness and drove ticket sales for the on-sale date.

RESULT

We assisted in selling over 80% of total tickets on the first day of ticket sales across 80 different shows. Over 40 of the shows completely sold out during the first 24 hours.
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SONS OF ANARCHY

Television Series Marketing

SITUATION

The creator (Kurt Sutter) and star (Katey Sagal) of Sons of Anarchy wanted to coordinate their personal marketing platforms with those of FX to ensure a cohesive call-to-action campaign around the show's final season.

ACTION

TPM coordinated with FX to collate existing assets and create new assets that would be released synchronously. We also developed a marketing calendar including social media messaging that leveraged all social platforms to generate awareness and drive viewership.

RESULT

Our efforts helped the final season of Sons of Anarchy average 7.54 million viewers per episode, an increase from 6.98 million viewers in season 6. The series finale capped off what was the most-watched season of any FX series in the cable channel’s 20 year history.

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JIM GAFFIGAN LIVE TOUR

Live Entertainment Marketing
 
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SITUATION

For the launch of his Noble Ape live tour, stand up legend Jim Gaffigan wanted to leverage his multiple marketing touch points to drive immediate ticket sales.

ACTION

To disrupt local comedy markets, Thin Pig crafted a multi-faceted marketing plan including social media, email marketing, and paid advertising. Each arm of the strategy spiked pre-sale awareness and drove ticket sales for the on-sale date.

RESULT

We assisted in selling over 80% of total tickets on the first day of ticket sales across 80 different shows. Over 40 of the shows completely sold out during the first 24 hours.
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GEORGE LOPEZ ‘THE WALL’

Television Special Marketing

SITUATION

With his new HBO stand up special ‘The Wall’ to be filmed live, George Lopez wanted on-the-ground social media support to amplify the online conversation leading up to and during the airing.

ACTION

Thin Pig worked closely with the production and marketing teams from HBO to capture exclusive behind-the-scenes content during rehearsals, and post in real-time during the premiere to increase conversation during the live event.

RESULT

Thanks to the whole team’s hard work, #georgelopezthewall trended on Twitter during the live premiere. We generated millions of impressions across all of George’s platforms.

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