Calgary Hotel


A large hotel in Calgary, AB was in the process of hiring a new Director of Sales & Marketing as well as revamping hotel procedures.


Identify the characteristics that would be most important for the next Director of Sales & Marketing and uncover the potential risks and opportunities within hotel work flow, policies, procedures and business climate.


Thin Pig Media spent over thirty hours interviewing hotel staff, and spent an additional thirty hours with our team on further analysis.


We found a number of policies and procedures that had been in place for sometime and were hindering maximization of the hotel’s potential. There was also a lack of support from the hotel’s corporate office. We recommended the hotel update policies and procedures to adapt to a changing work force and hire a Director of Sales & Marketing that has experience developing a “Group Culture”.