competitive advantge

How to Influence Public Perception: A Blueprint

The perception of your company and industry as a whole is the primary driver of purchase behavior for consumers. Learn how to shape those perceptions and grow your business.

Facebook Reactions: Friend or Foe?

Many of us use reactions to express how we feel about a certain post or ad in our Facebook feed, when texting our friends, posting on Instagram, or even when we send a Snap to our friends. Since Facebook Reactions were first introduced eight years ago with the thumbs up ‘Like’ button that later expanded with the ‘Haha’, ‘Love’, ‘Sad’, ‘Wow’ and ‘Angry’ buttons, these little icons have fast become a permanent fixture in the way we communicate on social media. In fact, it seems we have so many bottled up emotions to share that since Facebook first launched Reactions, we have used them over 300 billion times, totaling a whopping 800 million uses each day! 

The Facebook algorithm determines what content users see in their feeds at any given time. However, understanding Facebook’s algorithm is a bit of a science. Fortunately, in the last few years, Facebook has begun sharing more about how their news feed algorithm works, what it favors over what it doesn’t, and what it means for brands. Speculation by users finally got Facebook to admit that using Reactions impacts the way a user’s news feed looks. Furthermore, Facebook’s algorithm seems to focus more on the ‘Love’, ‘Sad’, ‘Angry’ and ‘Haha’ Reactions over the ‘Like’ button, allowing these little icons to decide what will appear in a user’s feed.

Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they left a Like on the post. So we are updating News Feed to weigh reactions a little more than Likes when taking into account how relevant the story is to each person.
— Facebook quote via mashable.com

Although Facebook says all Reactions are currently looked upon equally, the ‘Love’ Reaction makes up more than half the Reactions shared. So how can brands use Reactions to their advantage? Through Facebook’s Reactions algorithm we have learned that women use Reactions more often than men, Wednesday is the most popular day for sending reactions, and that people are more likely to use 'Wow' for GIFs, shares, images and videos.

While Facebook continues to work on its algorithm, one way for a brand to ensure social success is to listen and respond to users’ reactions. After all, Reactions on Facebook are probably the best way to analyze your users’ sentiment. Good luck harvesting success using Facebook Reactions, and don’t forget we are only a call away should you require help managing your social community.

New Year's Resolution: Avoid Cats in 2015

CATS Coffee Alcohol Tobacco Sugar

A new year, a new you? That’s what every fitness center selling memberships right now would like you to believe. It's also time to make a New Year’s resolution. This can be a reminder to break bad habits or begin good habits. Each new year is an opportunity to start fresh. To help make lasting change happen, try some of these incremental steps. No membership or activation fee required, just the determination to have your best year ever.

Healthy

new year's resolution avoid catsCATS are not good for you, it’s a proven fact. And by this we mean: Caffeine, Alcohol, Tobacco and Sugar. This is an easy-to-remember acronym for what you already know. TPM social media managers will never turn down a cup of coffee, but remember, ‘Moderation In All Things’ will help you sleep better at night. Small changes can be an easier lifestyle adjustment to make over drastic changes.

Besides moderation, elevation is another tactic to use with CATS. If you crave coffee or sweets and you don’t see yourself stopping anytime soon, buy the best quality you can afford. Instead of drinking a whole pot of coffee, hand craft the perfect cup. Enjoy the smell, the sight and the sound. Make it a ritual, make it meaningful. Go for quality over quantity.

Happy

new year's resolution avoid catsAs adults, we don’t often get to reflect on happiness. We schedule time to build careers and families -- happiness is an often missed by-product instead of a goal. Think back to when you were a kid and what made you happy. It may offer clues to what will make you happy now. Each day take the time to do one thing that makes you happy. Remind yourself before you go to sleep about a happy moment that occurred instead of your to-do list for tomorrow. Listen to a TED talk, create a Pinterest board or follow Instagram’s official account to help you explore the topic of happiness from a global view down to a personal perspective.

Prosperous

new year's resolution avoid catsLooking back at 2014, many of our blog topics were about productivity tools because time is precious. With the gift of more time you can be more creative and entrepreneurial with your business. Plan ahead, build and strengthen business relationships, learn what’s new in your industry...see the big picture. There are many ways to squeeze more time out of each day. Try a new app, get up earlier, delegate mundane tasks, or outsource chores like grocery shopping and cleaning. There is no magic formula, so think outside the box!

We wish you a healthy, happy and prosperous New Year! Tweet us what you are going to do to have a great 2015 on Twitter @thinpigmedia.

*No Internet Cats were harmed in the making of this blog post. Cat memes used for illustrative purposes only, no ownership rights implied.

4 Podcasts for Digital Marketing

Podcasts for digital marketing

To be a successful as a digital and social media marketer, you need to stay up to date on industry trends. It is also helpful to observe the successes and failures of other marketers in order to hone leading-edge strategies and tactics for your own projects. Most marketers are constantly plugged into a computer or mobile device. We check Twitter, Mashable, RSS feeds and more to stay one step ahead of the competition.

Podcasts for digital marketingBut what happens when you are forced to 'unplug' from those devices, such as in a car or on a plane? Podcasts provide a great medium for continuing professional education on-the-go. Listen to conversations with thought-leaders and free-flowing discussions on business challenges and trends. This type of flexible on-demand information fits perfectly into even the busiest marketer's schedule.

New to Podcasts?

Start with these four podcasts for digital marketing:

Six Pixels Of Separation Hosted by: Mitch Joel Considered by many to be an expert and visionary in the digital marketing industry, Six Pixels of Separation features interviews, discussions, and debates with some of the most influential and successful digital marketing experts. Listen & Download: Six Pixels Of Separation

Marketing Over Coffee Hosted by: Chris Penn and John Wall If you have very limited time in which to listen to podcasts, this is the one for you. Marketing Over Coffee features bite-size conversations about industry and technology news and happenings. Listen In: Marketing Over Coffee

Marketing Smarts Hosted by: Kerry O’Shea Gorgone The most straightforward of all the marketing podcasts, Marketing Smarts features 30 minute interviews with CMOs, CEOs, and authors to discuss marketing strategy, social media, and more. Listen In: Marketing Smarts

Our Grand Idea Hosted by: Todd Skaggs and Kevin Carter If you are a small business owner and marketing isn't your strong suit, this is the podcast for you. Each week the hosts discuss a single idea that must meet the 3 P’s: "Possible for ANY business to use; Proven concepts, must be an actual promotion with results; Profitable, to have delivered at least $1000 to the bottom line.” Listen In: Our Grand Idea

At Thin Pig Media, we have our radar up to learn from the latest in digital and social media marketing news. It's a full-time job, and we love every minute of it. Stay tuned as we share what we find notable by subscribing to our RSS feed.Podcasts for digital marketing