Launching prestige restaurant in Calgary.
Situation
A brand new hotel located in the Calgary Airport was developing the concept for their signature restaurant. The restaurant was to have an exciting worldly atmosphere and experience. We were asked to build and develop the brand style and guidelines for the restaurant. Items included were: color palette, font treatment, advertising designs, business cards, napkins, coasters, check presenters, etc.
Action
Thin Pig team members brainstormed various ideas and built out multiple branding options. These including elements such as textures, color palettes and icons from the local area and history of Calgary.
Result
The team operating the restaurant was extremely pleased with the designs and concepts we presented. The restaurant opened to rave reviews and has been steadily climbing to the top of the ranks for restaurants in all of Calgary.