Creating trackable sales for environmentally focused flip-flop makers
Situation
A New York-based flip-flip company was unsatisfied with the results they were seeing from Facebook and Instagram Advertising, and wanted to drive more sales.
Action
We helped them clean up their Facebook Catalog, which allowed us to use advanced features like Dynamic Product Ads on both Facebook and Instagram. Month over month, we optimized targeting, images, and copy toward the goal of finding our ideal buying audience.
Result
From May to October, we drove 57,508 website clicks, 8,819 Adds To Cart, and 1,280 purchases for a revenue value of $51,596.