George Lopez.

Situation

World famous comedian and TV & film star George Lopez wanted to expand his audience by using digital and social media.

Action

Thin Pig Media worked with George and his representation to build a cohesive brand identity across all social and digital platforms with an eye on entering emerging landscapes to position him as a “first mover”.

Result

Over the past decade, our team has led George from MySpace to Facebook to Twitter to Snapchat, always staying on the forefront of social to reach new audiences and engage with his fans. Utilizing email marketing, web design and development, and a host of other tactics, we have provided 360 degree online brand management that has ensured George’s comedy tours, films, and other projects have an addressable audience of currently over 10 million to promote to across social, digital and email.